Hybrid Marketing Communications Coordinator

careers-sdsurf; San Diego (CA); Hybrid; USD 56,000 - 68,000; Full time

Job summary

SDSU Research Foundation in San Diego, CA, is looking for a Marketing Communications Coordinator to drive integrated omnichannel communications that support student recruitment, engagement, and retention.

You will write, edit, and adapt content across email, web, social media, SMS, print, and video, ensure accessibility and brand alignment, and collaborate with teams on campaigns. Hybrid schedule (3 onsite, 2 remote) with a fixed pay rate of $30.05/hr for 40 hours/week, benefits included.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• At least two years of experience marketing communications, digital marketing, or a related field.
• Experience in lifecycle/enrollment marketing.
• Experience supporting integrated marketing campaigns.
• Experience using marketing analytics, A/B testing, data to improve communications.
• Experience with digital accessibility standards.
• Experience in higher education or other complex organizations.

Responsibilities

• Marketing Communications & Campaign Execution - 70%: Support integrated campaigns that advance student recruitment, engagement, retention, and department goals.
• Write, edit, review, and adapt marketing communications across email, web, social media, SMS, video, print, and other campaign touchpoints.
• Adapt messaging, calls to action, and other content based on audience, channel, campaign, objective, and stage of student journey.
• Create basic email and newsletter graphics in the CRM and adapt existing visual assets for marketing communications.
• Support sensitive or urgent communications.
• Ensure communications meet SDSU brand, editorial, and accessibility standards.
• Support the update, organization, and maintenance of content on the Global Campus website(s).
• Project Management & Collaboration - 25%: Partner with marketing team members and other areas of Global Campus to support project objectives, audiences, deliverables, timelines, and communication needs.
• Coordinate communication calendars and project timelines, approvals, documentation, and stakeholder follow-up.
• Collaborate with program partners, faculty, staff, students and alumni to identify newsworthy content for internal/external communications.
• Collaborate with SDSU Strategic Communications teams in the production of releases and announcements.
• Contribute to marketing plans, campaign planning, annual reports, and departmental initiatives.
• Apply performance insights to improve messaging, channel strategy, and campaign execution.
• Other duties as assigned - 5%

Skills

Marketing communications

Digital marketing

CRM experience

Copywriting

Project coordination

Education

Bachelor's degree in Marketing, Communications or related field

Tools

CRM software

Job description

SDSU Research Foundation in San Diego, CA, is looking for a Marketing Communications Coordinator to drive integrated omnichannel communications that support student recruitment, engagement, and retention.

You will write, edit, and adapt content across email, web, social media, SMS, print, and video, ensure accessibility and brand alignment, and collaborate with teams on campaigns. Hybrid schedule (3 onsite, 2 remote) with a fixed pay rate of $30.05/hr for 40 hours/week, benefits included.