Marketing Communications Coordinator

careers-sdsurf; San Diego (CA); Hybrid; USD 56,000 - 68,000; Full time

Job summary

SDSU Research Foundation in San Diego, CA, is looking for a Marketing Communications Coordinator to drive integrated omnichannel communications that support student recruitment, engagement, and retention.

You will write, edit, and adapt content across email, web, social media, SMS, print, and video, ensure accessibility and brand alignment, and collaborate with teams on campaigns. Hybrid schedule (3 onsite, 2 remote) with a fixed pay rate of $30.05/hr for 40 hours/week, benefits included.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• At least two years of experience marketing communications, digital marketing, or a related field.
• Experience in lifecycle/enrollment marketing.
• Experience supporting integrated marketing campaigns.
• Experience using marketing analytics, A/B testing, data to improve communications.
• Experience with digital accessibility standards.
• Experience in higher education or other complex organizations.

Responsibilities

• Marketing Communications & Campaign Execution - 70%: Support integrated campaigns that advance student recruitment, engagement, retention, and department goals.
• Write, edit, review, and adapt marketing communications across email, web, social media, SMS, video, print, and other campaign touchpoints.
• Adapt messaging, calls to action, and other content based on audience, channel, campaign, objective, and stage of student journey.
• Create basic email and newsletter graphics in the CRM and adapt existing visual assets for marketing communications.
• Support sensitive or urgent communications.
• Ensure communications meet SDSU brand, editorial, and accessibility standards.
• Support the update, organization, and maintenance of content on the Global Campus website(s).
• Project Management & Collaboration - 25%: Partner with marketing team members and other areas of Global Campus to support project objectives, audiences, deliverables, timelines, and communication needs.
• Coordinate communication calendars and project timelines, approvals, documentation, and stakeholder follow-up.
• Collaborate with program partners, faculty, staff, students and alumni to identify newsworthy content for internal/external communications.
• Collaborate with SDSU Strategic Communications teams in the production of releases and announcements.
• Contribute to marketing plans, campaign planning, annual reports, and departmental initiatives.
• Apply performance insights to improve messaging, channel strategy, and campaign execution.
• Other duties as assigned - 5%

Skills

Marketing communications

Digital marketing

CRM experience

Copywriting

Project coordination

Education

Bachelor's degree in Marketing, Communications or related field

Tools

CRM software

Job description

Overview

• This position is open until filled with an initial application review to take place after September 18, 2026.
• The pay rate for this position is $30.05 per hour + benefits at 40 hours per week and is non-negotiable.
• This position works a hybrid schedule of 3 onsite and 2 remote days per week.

Under general supervision the Marketing Communications Coordinator for SDSU Global Campus supports integrated, omnichannel marketing communications that advance student recruitment, engagement, and retention goals. This position creates and executes audience-focused communications across email, web, social media, SMS, print, video, and other channels to support a consistent experience throughout the student journey.

Responsibilities include, writing, editing, researching, and adapting marketing content for multiple audiences and campaign objectives while ensuring accuracy, accessibility, and alignment with SDSU Brand Standards.

Working collaboratively with teams across the organization, the Marketing Communications Coordinator supports integrated campaigns, coordinates deliverables and timelines, and uses performance insights to improve marketing and communications content.

The Marketing Communications Coordinator is organized, proactive, and adaptable, with a strong foundation in marketing, CRM experience, sound copywriting skills, strong critical thinking skills, and an interest in contributing across channels, tools, and initiatives.

Responsibilities

Marketing Communications & Campaign Execution - 70%

• Support integrated campaigns that advance student recruitment, engagement, retention, and department goals.
• Write, edit, review, and adapt marketing communications across email, web, social media, SMS, video, print, and other campaign touchpoints.
• Adapt messaging, calls to action, and other content based on audience, channel, campaign, objective, and stage of student journey.
• Create basic email and newsletter graphics in the CRM and adapt existing visual assets for marketing communications.
• Support sensitive or urgent communications.
• Ensure communications meet SDSU brand, editorial, and accessibility standards.
• Support the update, organization, and maintenance of content on the Global Campus website(s).

Project Management & Collaboration - 25%

• Partner with marketing team members and other areas of Global Campus to support project objectives, audiences, deliverables, timelines, and communication needs.
• Coordinate communication calendars and project timelines, approvals, documentation, and stakeholder follow-up.
• Collaborate with program partners, faculty, staff, students and alumni to identify newsworthy content for internal/external communications.
• Collaborate with SDSU Strategic Communications teams in the production of releases and announcements.
• Contribute to marketing plans, campaign planning, annual reports, and departmental initiatives.
• Apply performance insights to improve messaging, channel strategy, and campaign execution.

Other duties as assigned - 5%

Qualifications

Required Minimum Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• At least two years of experience marketing communications, digital marketing, or a related field.

Preferred Qualifications

• Experience in lifecycle/enrollment marketing.
• Experience supporting integrated mktng campaigns.
• Experience using mktng analytics, A/B testing, data to improve communications.
• Experience w/ digital accessibility standards.
• Experience in higher ed or other complex organizations.

ADDITIONAL APPLICANT INFORMATION

• Candidate must reside in California and live within a commutable distance from SDSU at time of hire.
• Job offer is contingent upon satisfactory clearance based on background check results (including a criminal record check).
• San Diego State University Research Foundation is an equal opportunity employer. Consistent with California law and federal civil rights laws, SDSU Research Foundation provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin or any other categories protected by federal or state law.
• Employment decisions are based on an individual’s qualifications as they relate to the job under consideration. Our commitment to equal opportunity means ensuring that every employee has equal access to resources and support.
• SDSU Research Foundation complies with Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), and other applicable state and federal anti-discrimination laws including grant or contract terms and conditions related to funded program activities. Further the SDSU Research Foundation maintains a Nondiscrimination Policy that prohibits discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of unlawful discrimination, harassment, and retaliation in all programs, policies, and practices.
• SDSU Research Foundation makes all employment decisions including, but not limited to, applicant screening, hiring, promotion, demotion, compensation, benefits, disciplinary actions, and terminations on the basis of merit.