Hybrid Marketing Campaign Coordinator — Data-Driven Growth

National Van Lines; Broadview (IL); Hybrid; USD 60,000 - 90,000; Full time

Job summary

National Van Lines seeks a hands-on Marketing Project Coordinator to plan, execute, measure, and optimize campaigns across brands. The role blends campaign management, marketing operations, analytics, project management, and cross-functional coordination to drive growth.

Ideal candidates take initiative, manage projects independently, and champion a test-and-learn mindset from strategy through implementation while partnering with Sales, Operations, IT, and agency partners.

Qualifications

• 3+ years in marketing, operations, or campaign management.
• Experience supporting integrated multi-channel campaigns.
• Strong organizational skills for a fast-paced environment.
• Proficiency in marketing analytics, reporting, dashboards, and performance measurement.
• Knowledge of digital marketing: paid media, SEO, email, conversion optimization.
• Strong analytical skills and ability to translate data into insights.
• Experience supporting events, conferences, or summits preferred.
• Excellent communication and collaboration across departments.
• Experience using AI tools to support marketing content, reporting, and day-to-day activities.

Responsibilities

• Support development and execution of marketing strategies across brands, programs, products, and initiatives.
• Coordinate and execute integrated multi-channel campaigns, launches, and promotions.
• Utilize AI-powered tools for content development, reporting, workflow support, and campaign execution while maintaining quality standards.
• Maintain marketing calendars and coordinate schedules to ensure timely completion of initiatives.
• Assist with campaign planning from concept through launch, ensuring projects stay organized and deadlines are met.
• Develop and maintain marketing playbooks, templates, and SOPs to support the team.
• Gather and organize campaign performance data to support reporting and decision-making.
• Analyze results using A/B testing and segmentation to identify growth opportunities.
• Research emerging marketing trends, technologies, and channels to support acquisition and engagement.
• Support marketing across websites, landing pages, SEO, paid advertising, email marketing, content, events, and collateral.
• Maintain a cohesive voice and visual identity across materials.
• Coordinate company events, including logistics and vendor relationships.
• Partner with Sales, Operations, IT, agencies, and other departments to support initiatives.
• Prepare dashboards and recurring reports communicating marketing performance to leadership.
• Monitor key metrics and summarize findings to guide future activities.
• Serve as a marketing resource across departments and contribute ideas to enhance engagement.

Skills

Campaign coordination

Marketing analytics

Cross-functional collaboration

AI tools usage

Content development

Digital marketing

Job description

National Van Lines seeks a hands-on Marketing Project Coordinator to plan, execute, measure, and optimize campaigns across brands. The role blends campaign management, marketing operations, analytics, project management, and cross-functional coordination to drive growth.

Ideal candidates take initiative, manage projects independently, and champion a test-and-learn mindset from strategy through implementation while partnering with Sales, Operations, IT, and agency partners.