Hybrid Lead, Integrated Media Strategy (CPG)

Butler Shine Stern & Partners; Sausalito (CA); Hybrid; USD 88,000 - 110,000; Full time

Job summary

Butler Shine Stern & Partners is hiring a Supervisor, Media Strategy in Sausalito. The role leads integrated media strategies for client brands, translating consumer insights into impactful media solutions while fostering client relationships.

You will guide day-to-day strategy, collaborate with cross-functional teams, mentor junior staff, and stay ahead of media trends to drive innovation and performance. This on-site role includes some remote work days.

Qualifications

• 5+ years of media planning, strategy, or communications experience in an agency or similar environment.
• Client-facing experience, required
• Integrated agency experience, preferred
• Experience developing media strategies for CPG or consumer-focused brands.
• Experience with new-to-market/start-up brands, preferred
• Strong knowledge of digital and traditional media channels, including Video, Social, Search, Programmatic, Retail Media, OOH, Audio, Print, and TV.
• Experience with both media planning and activation, required
• Experience with research tools (MRI, Kantar, MediaRadar, etc.) and measurement solutions (Brand Lift, Content Effectiveness, MMM, etc.), required
• Experience with AI tools (ChatGPT, Claude, Waldo), required
• Exceptional communication, presentation, and storytelling skills.
• A self-starter mindset, able to take initiative on tasks without prompting.
• Strong project management skills with the ability to manage multiple priorities and deadlines. High attention to detail, strong organizational skills.
• Experience mentoring and developing junior team members.

Responsibilities

• Lead the development of integrated media strategies and plans that deliver against client business objectives.
• Serve as the day-to-day strategic lead for clients; drive day-to-day media strategy with clients, ensuring all deliverables are accurate, insightful, and on time.
• Analyze briefs, consumer insights, category trends, and competitive activity to identify growth opportunities.
• Present strategic recommendations, media plans, and performance insights with confidence and clarity.
• Oversee strategic consistency, campaign execution, optimization, and reporting across all channels.
• Manage team workload, mentor junior staff, and foster a culture of collaboration and accountability.
• Partner with Account, Creative, Analytics, Investment, and Operations teams and activation partners to develop fully integrated marketing solutions.
• Build strong relationships with clients, internal teams, and industry partners.
• Ensure planning documents, financial trackers, media authorizations, and campaign materials are maintained with accuracy.
• Stay current on media trends, emerging technologies, and evolving consumer behaviors to drive innovation and continuous improvement.

Skills

Media strategy

Client facing

Integrated marketing

Digital & traditional media

Data-driven insights

AI tools

Leadership & mentoring

Team collaboration

Tools

MRI

Kantar

MediaRadar

Brand Lift

Content Effectiveness

MMM

ChatGPT

Claude

Waldo

Job description

Butler Shine Stern & Partners is hiring a Supervisor, Media Strategy in Sausalito. The role leads integrated media strategies for client brands, translating consumer insights into impactful media solutions while fostering client relationships.

You will guide day-to-day strategy, collaborate with cross-functional teams, mentor junior staff, and stay ahead of media trends to drive innovation and performance. This on-site role includes some remote work days.