Hybrid Health Marketing Specialist for Insurance

Peak Health; Morgantown (WV); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Peak Health, part of WVU Medicine, invites applications for a Specialist in Marketing/Insurance Products. The role supports execution of marketing initiatives across Peak Health’s strategic priorities and collaborates with leadership to drive outreach plans.

Strong background in healthcare insurance marketing is preferred. The position is hybrid, requiring on-site presence 1–2 days per week (Tuesdays) with regional travel as needed.

Qualifications

• BA/BS degree in Marketing, Journalism, or related field.
• Three (3) years of marketing experience required.
• Preferred: experience in insurance/healthcare or human services and five (5) years marketing experience.
• Experience with social media management and digital marketing platforms.
• Experience with website content management; WordPress experience.
• Experience with email marketing platforms and digital communications, MailChimp.
• Experience with Adobe Creative Suite and Canva.
• Experience with digital analytics and reporting tools, such as Google Analytics.

Responsibilities

• Supports execution of marketing plans for Peak Health Marketing/Communications Department.
• Creates PowerPoint presentations, fliers, and other documents as requested.
• Posts news clips on LinkedIn and other social media.
• Assists leadership with communications with vendors and clients.
• Assists with special events, press conferences, and media events.
• Places advertising in local and specialized media.
• Maintains schedules for Marketing & Communications projects and reports on status.
• Compiles monthly and quarterly activity reports.
• Assists with mailing lists and distribution of publications.
• Occasional travel within region.

Skills

Communication

Project management

MS Office

Social media

Education

BA/BS in Marketing or related field

Tools

WordPress

MailChimp

Adobe Creative Suite

Canva

Google Analytics

Job description

Peak Health, part of WVU Medicine, invites applications for a Specialist in Marketing/Insurance Products. The role supports execution of marketing initiatives across Peak Health’s strategic priorities and collaborates with leadership to drive outreach plans.

Strong background in healthcare insurance marketing is preferred. The position is hybrid, requiring on-site presence 1–2 days per week (Tuesdays) with regional travel as needed.