Hybrid Growth & ROI Strategist (ESOP)

Butler/Till; Austin (TX); Hybrid; USD 60,000 - 95,000; Full time

Benefits offered by this job

ESOP

Pay transparency

Job summary

Butler/Till, a leading marketing agency, seeks a Senior Marketing Strategist in a hybrid role serving clients near Rochester, NY. You will translate complex campaign data into credible insights, diagnose performance challenges, and present optimization strategies to restore client confidence and drive ROI.

You will lead cross-channel audits, craft data-driven narratives, and partner with clients to identify opportunities for expansion while maintaining strong executive-level relationships.

Qualifications

• 6+ years of experience in media buying, campaign management, performance marketing, or digital marketing analytics.
• Proven experience translating complex data and marketing metrics into clear business narratives and actionable recommendations.
• Demonstrated expertise in one or more digital channels (paid search, social media, programmatic, display, SEO) including understanding of platform mechanics, optimization strategies, and performance benchmarks.
• Experience in consultative selling, account retention, or customer success roles in B2B marketing or media services environments.
• Strong understanding of campaign performance metrics, attribution, ROI measurement, and the ability to identify root causes of performance variances.
• Excellent communication and presentation skills, with the ability to influence and build credibility with sophisticated audiences.
• Self-motivated, self-organization abilities, results-oriented, and comfortable operating in complex, fast-paced environments with high-stakes relationships.
• Bachelor's degree in Marketing, Business, Communications, Economics, or related field—or equivalent combination of education and professional marketing experience

Responsibilities

• Serve as a trusted advisor and strategic growth partner who deepens client relationships through consistent value delivery, proactive insights, marketing education, and expansion of Butler/Till's role in the client's business.
• Develop and maintain high-touch relationship cadence with key clients, providing proactive insights, early identification of performance gaps, and customized strategic recommendations that drive continuous improvement.
• Identify and act on organic growth opportunities by analyzing client performance data, market dynamics, and program adoption to surface expansion potential across channels, budgets, and service offerings.
• Build and present strategic growth proposals that align with client business objectives, demonstrating clear ROI and competitive differentiation through performance diagnostics and optimization roadmaps.

Skills

Media buying

Campaign management

Performance marketing

Digital marketing analytics

Consultative selling

Account retention

Client relationship management

Data storytelling

Strategic advisory

Education

Bachelor's degree in Marketing, Business, Communications, Economics, or related field

Tools

HubSpot

Salesforce

CRM analytics platforms

Job description

Butler/Till, a leading marketing agency, seeks a Senior Marketing Strategist in a hybrid role serving clients near Rochester, NY. You will translate complex campaign data into credible insights, diagnose performance challenges, and present optimization strategies to restore client confidence and drive ROI.

You will lead cross-channel audits, craft data-driven narratives, and partner with clients to identify opportunities for expansion while maintaining strong executive-level relationships.