Hybrid E-commerce Merchandising Specialist

The AMES Companies, Inc.

Orlando (FL)

Hybrid

USD 70,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Medical, Dental, Vision

Life Insurance

Wellness programs

401(k)

Holidays

Vacation days

Employee Assistance Program

Job summary

The AMES Companies, Inc. is seeking a Digital Marketing Specialist to optimize our online brand and e‑Retailer experiences across Shopify, SFCC, and related platforms. You will translate business needs into actionable digital content, campaigns, and merchandising strategies.

Based in Orlando, this hybrid role collaborates across product, sales, and marketing to improve digital shelf performance, conversion, and customer engagement while ensuring brand standards across all owned channels.

Qualifications

Bachelor's degree in marketing, business, communications, e-commerce, analytics, or equivalent.
4+ years of progressive experience in digital marketing, e-commerce, lifecycle or CRM marketing, web analytics, or related discipline.
Proven experience in marketing copywriting with strong writing, editing, and storytelling skills.
Hands-on experience with commerce platforms, email/marketing automation, web analytics, SEO, and conversion optimization.
Ability to navigate platforms and collaborate with developers; deep platform architecture not required.
Strong ability to translate data into actionable findings and recommendations.
Excellent project management and stakeholder-management skills.

Responsibilities

Manage product detail content across e-retailer sites to support brand standards and business goals.
Collaborate with product, sales, and marketing teams to improve digital shelf presentation, search performance, category relevance, and customer shopping experience.
Own day-to-day site functionality, promotions, landing pages, content updates, merchandising, and quality assurance across Shopify- and SFCC-based platforms.
Partner with brand and media teams on organic and paid campaigns to drive qualified traffic and conversions.
Define campaign and commerce KPIs; maintain reporting using GA4, dashboards, and other data sources.
Guide digital design and usability improvements with internal teams and agencies to enhance page layouts, navigation, SEO, accessibility, and visual consistency.
Partner with product, sales, customer service, IT, data, and operations on product/pricing/inventory/fulfilment requirements affecting the digital experience.