Hybrid E‑Commerce Digital Marketing Specialist

The AMES Companies, Inc. in; Orlando (FL); Hybrid; USD 58,000 - 82,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Wellness program

401K

Holidays

Employee assistance program

Vacation days

Disability insurance

Job summary

The AMES Companies, Inc. in Lake Nona‑Orlando, FL is seeking a Digital Marketing Specialist to manage and optimize the online brand and shopping experience across owned channels and e‑retailer sites, ensuring site functionality, content, design, navigation, and conversion paths support a seamless buyer journey.

This hands‑on role connects commerce, lifecycle marketing, UX, content, analytics, and cross‑functional delivery to drive customer acquisition, engagement, conversion, and retention.

Qualifications

• Bachelor's degree or equivalent education/experience.
• 4+ years in digital marketing, ecommerce, lifecycle or CRM marketing.
• Proven marketing copywriting across websites, emails, social, ads.
• Hands-on experience with commerce platforms, email/marketing automation, analytics, SEO, conversion optimization.
• Fluent with platforms; able to collaborate with developers and specialists.
• Ability to turn data into actionable insights and priorities.
• Strong project and stakeholder-management skills.
• Self-directed, organized, able to manage multiple brands/campaigns.
• Excel and PowerPoint proficiency; dashboards familiarity helpful.
• Willingness to travel ~5%.

Responsibilities

• Manage and optimize product detail content across e‑Retailer sites, including PDPs, A+ Content, features, copy, imagery, and listing quality.
• Collaborate with product, sales, and marketing to improve digital shelf, search, and shopper experience.
• Own day-to-day site functionality, promos, landing pages, content updates, merchandising, releases, QA on Shopify/SFCC.
• Partner with brand/media teams on organic and paid campaigns to drive qualified traffic and conversions.
• Define KPIs; maintain reporting using GA4, platform dashboards and data sources.
• Guide usability improvements with internal and agency partners to maintain brand standards.
• Coordinate with product, sales, IT, data, and operations on pricing, inventory, offers, and fulfillment.

Skills

Digital marketing

E-commerce

Content writing

Web analytics

SEO

Conversion optimization

Project management

Data-driven decision making

Stakeholder management

Excel

Education

Bachelor's degree in marketing, business, communications, e-commerce, analytics, or related field

Tools

Shopify

Klaviyo

SFCC

Salesforce Marketing Cloud

GA4

Analytics dashboards

Job description

The AMES Companies, Inc. in Lake Nona‑Orlando, FL is seeking a Digital Marketing Specialist to manage and optimize the online brand and shopping experience across owned channels and e‑retailer sites, ensuring site functionality, content, design, navigation, and conversion paths support a seamless buyer journey.

This hands‑on role connects commerce, lifecycle marketing, UX, content, analytics, and cross‑functional delivery to drive customer acquisition, engagement, conversion, and retention.