Digital Marketing Specialist

The AMES Companies, Inc. in; Orlando (FL); Hybrid; USD 58,000 - 82,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Wellness program

401K

Holidays

Employee assistance program

Vacation days

Disability insurance

Job summary

The AMES Companies, Inc. in Lake Nona‑Orlando, FL is seeking a Digital Marketing Specialist to manage and optimize the online brand and shopping experience across owned channels and e‑retailer sites, ensuring site functionality, content, design, navigation, and conversion paths support a seamless buyer journey.

This hands‑on role connects commerce, lifecycle marketing, UX, content, analytics, and cross‑functional delivery to drive customer acquisition, engagement, conversion, and retention.

Qualifications

• Bachelor's degree or equivalent education/experience.
• 4+ years in digital marketing, ecommerce, lifecycle or CRM marketing.
• Proven marketing copywriting across websites, emails, social, ads.
• Hands-on experience with commerce platforms, email/marketing automation, analytics, SEO, conversion optimization.
• Fluent with platforms; able to collaborate with developers and specialists.
• Ability to turn data into actionable insights and priorities.
• Strong project and stakeholder-management skills.
• Self-directed, organized, able to manage multiple brands/campaigns.
• Excel and PowerPoint proficiency; dashboards familiarity helpful.
• Willingness to travel ~5%.

Responsibilities

• Manage and optimize product detail content across e‑Retailer sites, including PDPs, A+ Content, features, copy, imagery, and listing quality.
• Collaborate with product, sales, and marketing to improve digital shelf, search, and shopper experience.
• Own day-to-day site functionality, promos, landing pages, content updates, merchandising, releases, QA on Shopify/SFCC.
• Partner with brand/media teams on organic and paid campaigns to drive qualified traffic and conversions.
• Define KPIs; maintain reporting using GA4, platform dashboards and data sources.
• Guide usability improvements with internal and agency partners to maintain brand standards.
• Coordinate with product, sales, IT, data, and operations on pricing, inventory, offers, and fulfillment.

Skills

Digital marketing

E-commerce

Content writing

Web analytics

SEO

Conversion optimization

Project management

Data-driven decision making

Stakeholder management

Excel

Education

Bachelor's degree in marketing, business, communications, e-commerce, analytics, or related field

Tools

Shopify

Klaviyo

SFCC

Salesforce Marketing Cloud

GA4

Analytics dashboards

Job description

We have amazing Benefits! Medical, Dental, Vision, Life Insurance, Wellness, 401K, Holidays Employee Assistance Program, Vacation Days, Disability, and much more.

WHO WE ARE

The AMES Companies, headquartered in Lake Nona-Orlando, FL has a rich American history. The AMES story goes back to 1774, when Captain John Ames began making America’s first shovels. AMES® brand is the third oldest consumer brand in the country, and its tools helped build America for more than two hundred years. You can learn more about our history here.

Our business lines include Home Organization, Lawn and Garden Tools, Outdoor Living, and Cleaning Tools. Our leading global brands are sold to homeowners and professionals involved in new construction, remodeling, and maintenance activities. To learn more about our business lines, visit our website: https://www.homebyames.com/en-us/.

WHERE YOU WILL WORK

This is a hybrid position based at our headquarters in Lake Nona-Orlando, Florida. The daily schedule is 8:00 a.m. to 5:00 p.m., with remote work on Monday and Friday and in-office work Tuesday through Thursday.

WHO YOU ARE

The Digital Marketing Specialist will manage and optimize the online brand and shopping experience across owned channels and e-Retailer commerce sites, ensuring website functionality, content, design, navigation, and conversion paths support a seamless buyer journey. This hands-on role connects commerce, lifecycle marketing, UX, content, analytics, and cross-functional delivery to drive customer acquisition, engagement, conversion, and retention.

Our platform environment includes Salsify, Shopify, Klaviyo, Salesforce Commerce Cloud (SFCC), Salesforce Marketing Cloud, and web analytics and reporting tools. We do not expect one person to be a subject matter expert on every platform. The successful candidate will bring broad digital fluency, practical depth in several areas, and the aptitude to learn unfamiliar systems, complete core workflows, translate business needs into clear requirements, and liaise with technical specialists and agency partners.

WHAT YOU WILL DO

• Manage and optimize product detail content across e-Retailer commerce sites, including product detail pages, A+ Content, features, attributes, copy, imagery, and listing quality to support brand standards and business goals.
• Collaborate with product, sales, and marketing teams to improve digital shelf presentation, search performance, category relevance, and customer shopping experience.
• Own day-to-day site functionality, promotional execution, landing pages, content updates, merchandising, releases, and quality assurance across Shopify- and SFCC-based platforms, ensuring digital experiences are accurate, intuitive, and easy to shop.
• Partner with brand and media teams on organic and paid social campaigns, using performance insights to drive qualified traffic, engagement, conversion, and customer acquisition.
• Define campaign and commerce KPIs; maintain decision-ready reporting using GA4, platform reporting, dashboards, and other available data sources.
• Guide digital design and usability improvements by partnering with internal and agencies to improve page layouts, navigation, product presentation, SEO, accessibility, content quality, and visual consistency while maintaining brand standards and a customer-first shopping experience.
• Partner with product, sales, customer service, IT, data, and operations teams on product, pricing, inventory, offer, order, and fulfillment requirements that affect the digital customer experience.

REQUIREMENTS

• Bachelor's degree in marketing, business, communications, e-commerce, analytics, or a related field, or an equivalent combination of relevant education and experience.
• Four or more years of progressive experience in digital marketing, e-commerce, lifecycle or CRM marketing, web analytics, or a closely related discipline.
• Proven experience in marketing copywriting with strong writing, editing, and storytelling skills. Ability to create clear, compelling, and persuasive content across websites, email campaigns, social media, advertising, and other marketing channels.
• Hands-on experience in a commerce platform, an email or marketing automation platform, web analytics and measurement, digital content, SEO, and conversion optimization.
• Enough technical fluency to navigate platforms, perform and quality-check core workflows, identify likely issues, and collaborate effectively with developers and specialists; deep coding or platform architecture expertise is not required.
• Ability to convert data into clear findings, recommendations, priorities, and measurable next steps.
• Strong project management, communication, writing, and stakeholder-management skills, with the judgment to balance speed, quality, customer impact, and business value.
• Self-directed, curious, organized, and comfortable managing multiple brands, campaigns, and partners with limited supervision.
• Working proficiency with Excel and PowerPoint or equivalent tools. Familiarity with dashboards, creative tools, or AI-enabled marketing workflows is helpful but not required.
• Ability to travel approximately 5%.

PREFERRED QUALIFICATIONS

• Experience with a mid-market commerce and lifecycle ecosystem, such as Shopify and Klaviyo, and/or an enterprise ecosystem, such as Salesforce Commerce Cloud and Salesforce Marketing Cloud.
• Experience with GA4, tag management, dashboards, campaign measurement, and e-commerce funnel analysis.
• Working familiarity with digital accessibility, privacy, consent, and email deliverability practices.
• Experience in consumer products, home improvement, durable goods, retail, or a multi-brand organization.

ENVIROMENTAL/PHYSICAL REQUIREMENTS:

Physical demands described here are representative of those that must be met to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• This position is located primarily in an office environment. At times the associate is required to sit for long periods of time.
• While performing the duties of this job, the associate may need the ability to lift and carry loads up to 20 pounds.
• Upon occasion, the associate may be exposed to a manufacturing and distribution operations environment and required to wear personal protective equipment.

WORK AUTHORIZATION

The AMES Companies will only employ those who are legally authorized to work in the United States. The Company does not currently sponsor immigration visas for this role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.