Hybrid Digital Strategy Director: Insights & Analytics

Andersch Ag; Washington (IL); Hybrid; USD 99,000 - 172,500; Full time

Job summary

FTI Consulting is seeking a Digital Strategy Director to lead data-driven digital intelligence programs across media and social channels. You will translate data signals into strategic counsel, guide measurement, and drive client outcomes in high-stakes communications mandates.

You will manage projects, mentor staff, and partner with leaders to advance FTI's digital capabilities including AEO/GEO and LLM reputation auditing in a hybrid, client-facing environment.

Qualifications

• 5+ years of experience in strategic communications, with a focus on digital intelligence, digital strategy, and paid media
• Proven track record in AEO/AEO and search strategy
• Experience with social listening platforms like Brandwatch and Meltwater
• Ability to translate insights into actionable recommendations for multichannel paid media plans
• Experience with web analytics and media intelligence platforms (e.g., Google Search Console, SEMrush, Nielsen, Pathmatics)

Responsibilities

• Lead client projects and advise on digital intelligence, measurement, and social and paid strategies
• Guide social listening, monitor topics and trends for successful campaigns
• Translate data insights into actionable recommendations for clients across channels
• Oversee AEO/GEO and reputation auditing initiatives
• Manage and mentor junior team members and contribute to business growth

Skills

Strategic communications

Digital intelligence

Paid media strategy

Leadership

Tools

Brandwatch

Meltwater

Google Search Console

SEMrush

Nielsen

Pathmatics

Salesforce

Hubspot

Adobe Experience Cloud

Job description

FTI Consulting is seeking a Digital Strategy Director to lead data-driven digital intelligence programs across media and social channels. You will translate data signals into strategic counsel, guide measurement, and drive client outcomes in high-stakes communications mandates.

You will manage projects, mentor staff, and partner with leaders to advance FTI's digital capabilities including AEO/GEO and LLM reputation auditing in a hybrid, client-facing environment.