Hybrid Digital Marketing Specialist - Paid Media

Strike Marketing; Houston (TX); Hybride; USD 60 000 - 90 000; Plein temps

Résumé du poste

Strike Marketing is a Houston-based agency seeking a Digital Marketing Specialist to execute paid media campaigns across Meta, Google, TikTok, and more. This hands-on role focuses on campaign setup, QA, tracking, and optimization with multi-client collaboration.

You will help maintain reporting, analyze performance, and grow platform expertise in a fast-paced agency environment in Houston.

Qualifications

• 2–4+ years of hands-on digital marketing or paid media experience.
• Experience building, launching, monitoring, and optimizing campaigns in Meta Ads Manager, Google Ads, TikTok Ads Manager, or similar.
• Strong understanding of paid media campaign structure (objectives, audiences, budgets, placements, creative, tracking, optimization).
• Ability to review data and identify trends, issues, and opportunities.
• Strong attention to detail and ability to follow launch instructions.
• Strong problem-solving skills and resourcefulness, including researching and troubleshooting before escalation.
• Ability to manage multiple deadlines and switch between client needs.
• Strong written and verbal communication skills.
• Collaborative mindset and willingness to support the broader digital team.

Responsabilités

• Build, implement, and maintain paid digital campaigns across platforms (Meta, Google, TikTok, etc.).
• Support campaigns across entertainment, attractions, arts, sports, healthcare, and consumer brands.
• Collaborate with Digital Account Managers to turn briefs, plans, budgets into live campaigns.
• Review campaign materials before launch (creatives, copy, links, UTMs, budgets, dates, placements).
• Monitor active campaigns for delivery, pacing, performance issues, optimization opportunities.
• Assist with campaign optimizations based on performance trends and client insights.
• Identify issues like low delivery, tracking discrepancies, or missing launch materials.
• Develop reporting deliverables by pulling data and drafting insights with management input.
• Use agency tools to build reports and improve reporting workflows.
• Help improve digital department tools and processes, including exploring AI features.
• Maintain organized documentation and campaign updates.
• Communicate campaign status, risks, and next steps clearly.
• Collaborate with staff across departments to ensure on-time launches.
• Complete other digital department tasks as assigned.

Connaissances

Paid media management

Meta Ads Manager

Google Ads

TikTok Ads

Campaign optimization

Attention to detail

Communication

Multi-client management

Outils

GA4

Basecamp

Description du poste

Strike Marketing is a Houston-based agency seeking a Digital Marketing Specialist to execute paid media campaigns across Meta, Google, TikTok, and more. This hands-on role focuses on campaign setup, QA, tracking, and optimization with multi-client collaboration.

You will help maintain reporting, analyze performance, and grow platform expertise in a fast-paced agency environment in Houston.