Hybrid Digital Marketing Coordinator: Content & Analytics

Ultimate Staffing; New Haven (CT); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional growth opportunities

Collaborative work environment

Competitive salary

Job summary

Ultimate Staffing in New Haven is seeking a Digital Marketing Coordinator to support a broad range of marketing activities, with emphasis on digital strategy, content management, and online brand engagement. Reporting to the Senior Marketing Manager, you’ll collaborate with teams across the U.S.

and London-based digital teams. The role focuses on website management, social media, email campaigns, analytics, and AI-driven marketing, requiring 3–4 years’ experience and a bachelor’s degree.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-4 years of marketing experience, preferably within a law firm, financial services organization, or professional services environment.
• Strong proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills.

Responsibilities

• Manage and maintain website content through the Kentico CMS, ensuring accuracy, brand consistency, strong user experience, and search visibility.
• Support website enhancements, CMS upgrades, microsite development, testing, and ongoing optimization.
• Coordinate with global digital teams to implement website improvements and digital best practices.
• Create, publish, and manage digital content across the website, social media platforms, email campaigns, and other marketing channels.
• Develop and edit branded marketing assets, graphics, presentations, newsletters, and promotional materials.
• Support thought leadership, events, awards, attorney announcements, and firm-wide marketing campaigns.
• Assist with SEO, GEO (Generative Engine Optimization), and other digital marketing initiatives to improve online visibility and engagement.
• Track website, social media, email, and campaign performance using analytics tools.
• Prepare reports and provide insights and recommendations based on marketing performance data.
• Support email marketing campaigns, newsletters, invitations, and targeted communications.
• Maintain CRM data, audience lists, and campaign tracking.
• Coordinate campaign timelines and ensure marketing initiatives are delivered accurately and on schedule.

Skills

Digital marketing

Content management

Analytics

Campaign coordination

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Kentico CMS

Microsoft Office

Job description

Ultimate Staffing in New Haven is seeking a Digital Marketing Coordinator to support a broad range of marketing activities, with emphasis on digital strategy, content management, and online brand engagement. Reporting to the Senior Marketing Manager, you’ll collaborate with teams across the U.S.

and London-based digital teams. The role focuses on website management, social media, email campaigns, analytics, and AI-driven marketing, requiring 3–4 years’ experience and a bachelor’s degree.