Hybrid Digital Content Strategist - Storytelling & Growth

Environmental Working Group

Washington (District of Columbia)

Hybrid

USD 75,000 - 85,000

Full time

14 days+

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Job summary

The Environmental Working Group (EWG) is seeking a Digital Content Strategist to lead the storytelling and optimization of digital content across email, web, social and sms. You’ll balance creativity with audience insights, working across teams to invent and refine content that informs action and advances our mission.

You will shape tone of voice, analyze performance data, and leverage AI tools to accelerate ideation and production.

Qualifications

3 to 5 years of experience developing content across digital channels, including email, web and social.
Demonstrated ability to make complex or technical subject matter accessible and engaging for general audiences.
Background in advocacy, environmental health, public health journalism or mission-driven communications preferred.
A creative thinker who brings fresh, bold ideas and isn’t afraid to share them.
A strong writer with a curiosity for finding the right words and how they drive engagement.

Responsibilities

Serve as the connective tissue between ideas and impact, turning complex science and policy into content people actually want to read and share.
Turn complicated into compelling—craft narratives across email, social, SMS and web.
Contribute to the development and evolution of EWG’s tone of voice across channels.
Analyze content and audience performance data to refine messaging strategy and inform campaigns.
Collaborate across teams to surface stories and align messaging with brand.