Hybrid Digital Content Strategist: Lead Strategy & Creation

Remote Co.; Kansas City (MO); Hybrid; USD 72,000 - 90,000; Full time

Job summary

NAIC’s Communications department in Kansas City seeks a Digital Content Strategist to develop and execute channel and content strategies across NAIC.org, social media, and email campaigns.

This role combines strategic leadership with hands-on writing, editing, and publishing, collaborating with stakeholders to ensure content is engaging, accessible, and aligned with the NAIC brand; residency within 100 miles of the Kansas City, MO office is required.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, English, Public Relations, Digital Media, or a related field.
• At least five years of experience creating and managing digital content.
• Experience with content management systems (CMS), social media platforms, and email marketing tools.
• Experience writing for digital audiences across multiple communication channels.

Responsibilities

• Develops and leads integrated content strategies across NAIC digital channels.
• Creates, writes, edits, and publishes high-quality content across digital channels.
• Translate complex insurance, regulatory, and organizational topics into clear content.
• Identifies audience needs and content opportunities through research and analytics.
• Owns and manages the editorial calendar, content lifecycle, and channel plans.

Skills

Content strategy

Content creation & writing

Editing

Audience research

Analytics & reporting

Social media

Education

Bachelor's degree in Communications, Marketing, Journalism, English, Public Relations, Digital Media, or related field

Tools

CMS (Content Management System)

Email marketing platforms

Social media management tools

Analytics platforms

SEO/AEO/GEO tools

AI-powered content tools

Job description

NAIC’s Communications department in Kansas City seeks a Digital Content Strategist to develop and execute channel and content strategies across NAIC.org, social media, and email campaigns.

This role combines strategic leadership with hands-on writing, editing, and publishing, collaborating with stakeholders to ensure content is engaging, accessible, and aligned with the NAIC brand; residency within 100 miles of the Kansas City, MO office is required.