Hybrid Digital Brand Architect & Growth Strategist

Olberding Brand Family; Cincinnati (OH); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401k with company contributions

Flexible/hybrid work schedules

Generous PTO and holidays

Parental leave

Job summary

Olberding Brand Family in Cincinnati seeks a Digital Marketing Strategist to elevate our digital business. You will shape digital strategy, develop in-house brand content, and support client work with industry knowledge and engaging personality.

You will monitor where digital brand engagement happens, craft content across platforms, and partner with leaders to align R&D with market trends while driving growth for our clients and our own brand.

Qualifications

• 10+ years of experience in digital media and communications.
• Experience with 3D/CGI, AR/VR, Interactive and beyond.
• Creative agency and/or in-house brand experience preferred.
• Strong written and oral communicator with an engaging personality.
• Proficient in PowerPoint and Keynote.
• Familiar with Apple and Microsoft Office software.
• Knowledge of brand strategy across physical and digital touchpoints.
• Entrepreneurial, forward-thinking mindset.

Responsibilities

• Stay current with the digital landscape and how consumers connect with brands.
• Develop digital content strategy and digital shelf concepts.
• Collaborate with brand teams on content strategy and execution.
• Partner with leadership to align R&D activities with market needs.
• Conduct research to drive innovation in projects.
• Write copy and shape online communications strategy.
• Analyze content metrics for senior leadership and adjust plans.
• Participate in brand strategy and client meetings.
• Monitor future digital activity through networking and research.
• Support capability roadmap to ensure we deliver creative content where engagement happens.
• Act as the digital subject matter expert in client engagements.

Education

Bachelor's degree in digital media and communications

Tools

PowerPoint

Keynote

Microsoft Office

Job description

Founded in 1919 as Phototype and recently rebranded as the Olberding Brand Family, we are a family company focused on delivering the highest quality and client service in the graphics design, management and printing industry. We Design, Optimize and Protect Brands. Our clients are primarily consumer products companies and printers and we help them by delivering a broad range of services from brand strategy and packaging design, to adaptive design across various print and digital platforms, all the way to color management and the production of printing plates. With our world headquarters located in Cincinnati, we have over 450 employees throughout the United States and offices in Europe and Asia.

The Digital Brand Strategist will help us elevate our existing digital business. You will keep your finger on the pulse of where and how digital brand engagement is happening. You will use that knowledge to help us set our digital strategy, develop and deliver our in-house brand and digital content, and support the execution of client work. In addition, you will use this industry knowledge and your personality to drive engagement with both new and existing clients to foster the growth of our digital business.

Duties and Responsibilities Include:

• Maintains an understanding of the current digital landscape, including where and how consumers are connecting with brands
• Facilitate new technology and product ideas to create engaging content across platforms
• Collaborate with brand teams to develop digital shelf and content strategy
• Partner with Chief Creative Officer and department leaders to align research and development activities
• Execute research needed to facilitate innovation projects
• Write copy and develop online communication strategy
• Analyze and share content metrics with senior leadership
• Participate in brand strategy and client meetings
• Keeps a ‘finger-on-the-pulse’ of future digital activity by networking and/or researching
• Support the development and maintenance of a capability roadmap to ensure OBF is always able to deliver creative content where engagement is happening
• Act as the digital subject matter expert as we engage both new and existing clients
• Support the delivery of client work utilizing your underlying skills (creative, strategy, client engagement, etc.)
  
  
  

Qualifications Include:

• 10+ years’ experience with a degree in digital media and communications preferred
• Digital innovation experience within 3D/CGI, AR/VR, Interactive AND BEYOND
• Creative Agency and/or in-house brand experience encouraged
• Strong written and oral communicator, engaging personality who can present well
• Can build presentation in PowerPoint and Keynote
• Familiarity with Apple and Microsoft Office software
• Experience with brand strategy and design and how it is executed to pay homage to brand intent across both physical and digital touch points (may have a creative, client engagement/sales or strategy or other related background)
• Creative, forward-thinker with an entrepreneurial mindset
  
  
  

Why Choose Olberding Brand Family?

When you join Olberding Brand Family, you’re not just taking a job; you’re becoming part of a legacy of excellence and innovation. We offer a supportive and dynamic work environment where your expertise in pre-media will be highly valued. We believe in supporting our employees' well-being and offer a competitive benefits package that includes:

• Comprehensive health, dental, and vision insurance to keep you and your family healthy
• A 401k retirement plan with company contributions to help you plan for your future
• Flexible/hybrid work schedules that promote work-life balance
• Generous paid time off (PTO), personal time, and volunteer time off, in addition to 8 observed holidays
• Parental leave to support growing families
• Career development opportunities
  
  
  

The Olberding Brand Family is an equal opportunity employer and welcomes individuals of diverse talents and backgrounds.

Ready to make your mark in the world of pre-media excellence? For the fastest consideration, please apply online to the Careers section of our website at www.olberdingbrands.com. Only applications received through this process will be considered. No phone calls, please.