Hybrid CRM & Email Marketing Coordinator — Dallas

Apex Service Partners; Irving (TX); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Unlimited PTO

401(k) matching

Job summary

Apex Service Partners is seeking a CRM & Email Marketing Coordinator to join the marketing team. The role supports day-to-day customer communications across email, SMS, and lifecycle programs, managing campaigns within the CDP and coordinating assets with multiple internal teams.

Ideal candidates have 1–3 years in marketing/CRM, familiarity with ESPs/CDP, and strong organizational skills. Hybrid work in Dallas/Fort Worth, Texas with compensation $50k–$60k per year.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent relevant professional experience.
• 1-3 years of experience in marketing, CRM, email marketing, digital marketing, marketing operations, project coordination, or a related field.
• Familiarity with an ESP, CRM, marketing automation platform, or CDP is preferred but not required.
• Experience with Blueshift, Salesforce Marketing Cloud, HubSpot, Marketo, Klaviyo, Braze, or similar platforms is beneficial.
• Basic understanding of email marketing, customer journeys, audience segmentation, campaign management, and lifecycle marketing is beneficial.
• Basic knowledge of HTML/CSS for email is beneficial but not required.
• Experience with Excel or Google Sheets and comfort working with structured data is preferred.
• Familiarity with A/B testing, email analytics, campaign reporting, personalization, or dynamic content is beneficial.
• Experience with ServiceTitan or marketing within a multi-location, franchise, home-services, or similarly distributed business model is beneficial but not required.

Responsibilities

• Support the execution of email and SMS campaigns, including local, recurring, promotional, and other customer communications using approved templates and established processes.
• Build, update, QA, schedule, and deploy routine campaigns within the CDP with guidance from CRM Specialists and CRM leadership.
• Manage and organize incoming CRM campaign requests, ensuring required information such as offers, timing, audience needs, DISCLAIMERS, creative assets, and approvals is captured before production begins.
• Maintain CRM production calendars, campaign statuses, deadlines, and workflow documentation to help ensure campaigns remain organized and on schedule.
• Coordinate campaign assets and handoffs between CRM, Creative, regional and market marketing teams, and other internal partners.
• Proactively follow up on outstanding information, creative assets, proofs, feedback, and approvals to keep campaigns moving through the production process.
• Support campaign audience setup using established segmentation, audience targeting, eligibility, and suppression criteria, escalating more complex audience or data questions to CRM Specialists or CRM leadership.
• Conduct comprehensive campaign quality assurance (QA), including proofreading, link checks, personalization, offer and disclaimer validation, audience confirmation, template review, and deployment settings.
• Support email render testing across devices and email clients and help troubleshoot common template or formatting issues.
• Support recurring production programs including local campaigns, monthly offers, and other standardized CRM communications.
• Assist with new-brand CRM activation, including campaign setup, content and asset organization, testing, documentation, and other repeatable onboarding activities.
• Support lifecycle marketing and automated customer journey execution by assisting with campaign setup, content updates, QA, testing, and ongoing program maintenance.
• Assist with A/B testing by setting up approved tests, documenting test variations, validating execution, and compiling results.
• Support basic CRM campaign reporting and analytics, including gathering performance metrics and maintaining recurring reports or campaign documentation.
• Maintain organized CRM documentation, campaign records, templates, naming conventions, checklists, process resources, and other materials that support efficient team operations.
• Identify recurring questions, workflow challenges, or opportunities to improve templates, documentation, processes, and campaign production.
• Develop proficiency in email marketing, SMS, lifecycle marketing, marketing technology, and CDP best practices.
• Support additional CRM and lifecycle marketing initiatives as needed.

Skills

CRM

Email Marketing

Marketing Automation

Campaign Coordination

Data Analysis

Cross-Functional Collaboration

Project Management

SMS Marketing

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Blueshift

Salesforce Marketing Cloud

HubSpot

Marketo

Klaviyo

Braze

CDP/ESP

Job description

Apex Service Partners is seeking a CRM & Email Marketing Coordinator to join the marketing team. The role supports day-to-day customer communications across email, SMS, and lifecycle programs, managing campaigns within the CDP and coordinating assets with multiple internal teams.

Ideal candidates have 1–3 years in marketing/CRM, familiarity with ESPs/CDP, and strong organizational skills. Hybrid work in Dallas/Fort Worth, Texas with compensation $50k–$60k per year.