Hybrid Copywriter: Data-Driven Brand Storyteller

Hiebing; Madison (WI); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Insurance (medical, dental, vision)

401(k) with company match

Parental leave

Generous PTO

Professional development funding

Pro bono/community involvement

We Before Me culture

Job summary

Hiebing is seeking a Copywriter who thrives turning insight into ideas and momentum across print, digital, social, audio and video. Bring 3–5 years of copywriting experience, a strong cross-channel portfolio, and the ability to craft authentic brand voices for diverse audiences.

You’ll collaborate with art directors, strategists and producers to develop integrated campaigns and present work with confidence. Join a team that values curiosity, collaboration and thoughtful judgment.

Qualifications

• 3–5 years copywriting experience, preferably in an advertising agency or integrated marketing environment.
• Outstanding portfolio showing big ideas and craftsmanship across multiple channels.
• Experience writing across traditional, digital, social, video and audio platforms.
• Strong critical thinking and creative judgment aligned with strategy, audience and business impact.
• Excellent communication and presentation skills; ability to articulate ideas persuasively.
• Collaborative mindset; able to incorporate feedback and build on others' ideas.
• Curiosity, initiative and commitment to continually improving craft.
• Strong organizational skills to manage multiple priorities in a fast-paced environment.
• Bachelor's degree in Advertising, Communications, English or a related field.
• Authorization to work in the United States without sponsorship now or in the future.

Responsibilities

• Develop compelling concepts, copy and brand voices across print, digital, social, audio, video and emerging platforms.
• Partner with cross-functional teams to develop integrated campaigns that are strategically grounded and creatively bold.
• Participate in brainstorming sessions and uncover insights for stronger ideas.
• Write across channels while maintaining authentic brand voices for different audiences and platforms.
• Present creative work internally and externally with confidence and clarity.
• Apply critical thinking to evaluate ideas through strategy, audience and business objectives.
• Stay curious about culture, consumer behavior, emerging tech and AI-enabled tools for creative work.
• Use AI thoughtfully to accelerate research and ideation while maintaining originality and craftsmanship.
• Manage multiple projects simultaneously, balancing priorities and deadlines.
• Champion the craft of writing and continuously raise the bar for the work.
• Contribute to a culture of curiosity, collaboration and continuous learning.

Skills

Copywriting

Portfolio across channels

Cross-channel writing

Critical thinking

Communication & presentation

Collaboration

Curiosity & initiative

Organization

Education

Bachelor's degree in Advertising, Communications, English or related field

Job description

Hiebing is seeking a Copywriter who thrives turning insight into ideas and momentum across print, digital, social, audio and video. Bring 3–5 years of copywriting experience, a strong cross-channel portfolio, and the ability to craft authentic brand voices for diverse audiences.

You’ll collaborate with art directors, strategists and producers to develop integrated campaigns and present work with confidence. Join a team that values curiosity, collaboration and thoughtful judgment.