Hybrid Category Analyst - Data-Driven Retail Insights

Kids for the Future; Minneapolis (MN); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health benefits (medical, dental, misc

401K

Bonuses

Unlimited paid time off

Paid holidays

Maternity/paternity leave

Life insurance

Job summary

Market Performance Group (MPG) seeks a motivated Category Analyst to support the category management team in driving growth and insights across retail partners. You’ll turn data into meaningful stories about performance drivers and shopper behavior.

This hybrid role is based near Minneapolis, MN. You’ll build reports and dashboards, translate data into actionable insights, and assist in SKU productivity, assortment updates, and pricing analyses.

Qualifications

• 1–3 years of experience in data analytics, or shopper insights — preferably in the CPG industry.
• Familiarity with syndicated data tools (Nielsen, Circana, Numerator) and/or retailer data systems (Greenfield/VIQ).
• Strong Excel skills; experience with Power BI, Tableau, or other visualization tools is a plus.
• Excellent analytical, organizational, and problem-solving abilities.
• Strong communication skills and the ability to present data clearly.
• Collaborative mindset and eagerness to learn in a fast-paced environment.

Responsibilities

• Analyze Category Performance: pull, organize, and interpret syndicated and retailer data to evaluate category, brand, and item performance.
• Support Category Strategy: partner with Category Managers to develop retailer-specific category strategies and business reviews.
• Build Reports & Dashboards: maintain and update regular reports, scorecards, and dashboards tracking key sales and share metrics.
• Identify Insights: translate data into clear insights and visualizations that tell the story behind trends and shopper behavior.
• Promotional & Pricing Analysis: support post-promotion evaluations and pricing strategy insights.

Skills

Data analytics

CPG industry

Strong communication

Analytical thinking

Collaboration

Tools

Excel

Power BI

Tableau

Nielsen

Circana

Numerator

Greenfield/VIQ

Job description

Market Performance Group (MPG) seeks a motivated Category Analyst to support the category management team in driving growth and insights across retail partners. You’ll turn data into meaningful stories about performance drivers and shopper behavior.

This hybrid role is based near Minneapolis, MN. You’ll build reports and dashboards, translate data into actionable insights, and assist in SKU productivity, assortment updates, and pricing analyses.