Hybrid Category Analyst: Data-Driven Retail Growth

Market Performance Group; Minneapolis (MN); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health benefits

401K

Unlimited PTO

Job summary

Market Performance Group (MPG) in Minneapolis, MN is seeking a motivated Category Analyst to support our category management team. You’ll turn data into meaningful stories, understand performance drivers and shopper behavior, and provide data-driven recommendations to improve assortment, pricing, and promotions.

This hybrid role is based near Minneapolis, MN. You will pull and interpret syndicated data, develop retailer-specific strategies, and build regular reports and dashboards to track sales

Qualifications

• 1–3 years of experience in data analytics or insights, preferably in CPG.
• Familiarity with syndicated data tools (Nielsen, Circana, Numerator) and retailer data systems (Greenfield/VIQ).
• Strong Excel skills; experience with Power BI or Tableau is a plus.

Responsibilities

• Analyze category performance using syndicated data to evaluate performance.
• Partner with Category Managers to develop retailer-specific category strategies.
• Build and maintain reports and dashboards tracking key sales and share metrics.
• Translate data into clear insights and visualizations that tell the story behind trends.
• Assist in assortment productivity analysis, planogram updates, and merchandising support.
• Support post-promotion evaluations and pricing insights.

Skills

Data analytics

Excel

Power BI

Tools

Nielsen

Circana

Numerator

Greenfield/VIQ

Job description

Market Performance Group (MPG) in Minneapolis, MN is seeking a motivated Category Analyst to support our category management team. You’ll turn data into meaningful stories, understand performance drivers and shopper behavior, and provide data-driven recommendations to improve assortment, pricing, and promotions.

This hybrid role is based near Minneapolis, MN. You will pull and interpret syndicated data, develop retailer-specific strategies, and build regular reports and dashboards to track sales