Hybrid Brand Marketing Coordinator: Launch & Insights

Brobston Group; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance

401K with Company Match

Paid Time Off

Tuition Reimbursement

Job summary

Shiseido Americas, home to NARS, is seeking a Brand Marketing Coordinator to advance US marketing objectives across a dynamic, cross-functional team. This role maintains essential marketing tools, supports forecasts, and drives strategic decision-making to grow the NARS brand in the US market.

You will collaborate with Brand Manager and external partners, conduct market research, and prepare comprehensive decks and reports to guide initiatives and resource allocation.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Preferably 2 years of work experience in marketing coordination.
• Strong understanding of beauty marketing, consumers, and social platforms.

Responsibilities

• 360 Launch Planning and Execution Support: assist Brand Manager with up-to-date launch timing and cross-functional coordination.
• Forecasting: oversee forecasting, fact sheets, trackers, sample forecasts, and pre-series activities.
• Develop 360-degree launch decks, manage launch recaps, and communicate learnings to stakeholders.
• Coordinate with external partners (Ratings & Reviews, Subscription Box) to boost brand initiatives.
• Market research and competitive analysis to track launches and promotions, focusing on digital platforms.
• Summarize research findings into reports and presentations for strategic decisions.
• Support ad hoc analyses and prepare and distribute marketing documents and reports.

Skills

Marketing coordination

Beauty industry knowledge

Social media

Communication

Project management

Analytical thinking

MS Office

Education

Bachelor’s degree in marketing, business, or related field

Tools

Circana

Item Master Attribute

MS Word

Excel

PowerPoint

Job description

Shiseido Americas, home to NARS, is seeking a Brand Marketing Coordinator to advance US marketing objectives across a dynamic, cross-functional team. This role maintains essential marketing tools, supports forecasts, and drives strategic decision-making to grow the NARS brand in the US market.

You will collaborate with Brand Manager and external partners, conduct market research, and prepare comprehensive decks and reports to guide initiatives and resource allocation.