Hybrid Brand Designer – Digital & Print (Wellness)

SoulCycle Inc.; New York (NY); Hybrid; USD 85,000 - 92,000; Full time

Benefits offered by this job

Hybrid work schedule

HQ in NYC

Job summary

SoulCycle is seeking a Marketing Creative Designer to bring the brand to life across digital and physical touchpoints. The role focuses on high-volume digital design for emails, web banners, social channels, and app assets, plus in-studio signage and print collateral from our NYC headquarters on a hybrid schedule.

You will collaborate with the Creative Director and marketing partners to translate briefs into polished visuals, maintain brand hierarchy, and deliver production-ready assets for

Qualifications

• 3-5 years of professional graphic design experience in-house at a consumer brand, agency, or consumer tech company.
• A strong, diverse portfolio showcasing high-leverage digital marketing design (emails, web, digital ads, and social campaigns) and strong typographic craft.
• Advanced expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.
• Solid understanding of digital design constraints, email layout best practices, responsive web layouts, and visual hierarchy.
• Demonstrated experience preparing print-ready mechanicals and large-format environmental/studio signage.
• Experience collaborating under the direction of an Art Director or Creative Director while managing multiple active deadlines.
• Experience in fitness, wellness, lifestyle, hospitality, or direct-to-consumer subscription brands is a plus.
• Basic working knowledge of digital UI/UX principles, wireframing, or design systems in Figma is a plus (motion graphics not required).
• Experience with or curiosity around leveraging AI design tools to accelerate concepting and mood-boarding workflows is a plus.

Responsibilities

• Execute high-volume, premium digital design across email (Braze/CRM), web banners, landing pages, digital paid media, organic social, and app assets.
• Maintain visual consistency and integrity with brand guidelines, typography systems, and color palettes across every digital touchpoint.
• Collaborate with the copy lead and marketing managers to translate conceptual ideas and briefs into cohesive visual layouts that drive engagement and conversion.
• Prepare, optimize, and organize production-ready digital assets across all required screen ratios, resolutions, and formats.
• Design in-studio promotional signage, printed ridership collateral, local event materials, and window displays as needed to support studio operations and launches.
• Partner with production vendors to ensure proper print setup, color matching, stock selection, and print specifications for studio rollouts.
• Partner closely with the Creative Director, Retail Designer, Lifecycle, Growth, and Social teams to deliver high-performing creative on schedule.
• Collaborate with marketing project management to balance multiple campaign timelines and intake queues efficiently.
• Partner with digital/web stakeholders to uphold intuitive, brand-aligned visual hierarchy across rider-facing web surfaces.

Skills

Graphic design

Brand visuals

Typography

UI/UX awareness

Tools

Adobe Creative Cloud

Figma

InDesign

Job description

SoulCycle is seeking a Marketing Creative Designer to bring the brand to life across digital and physical touchpoints. The role focuses on high-volume digital design for emails, web banners, social channels, and app assets, plus in-studio signage and print collateral from our NYC headquarters on a hybrid schedule.

You will collaborate with the Creative Director and marketing partners to translate briefs into polished visuals, maintain brand hierarchy, and deliver production-ready assets for