Digital Brand Designer - Hybrid

Equinox; New York (NY); Hybrid; USD 85,000 - 92,000; Full time

Job summary

SoulCycle is seeking a day-to-day visual designer to bring the brand to life across its digital and physical ecosystem. This role focuses on digital design—shaping rider interactions with emails, social and web/app touchpoints—alongside in-studio print assets.

Based at our NYC HQ with a hybrid schedule, reporting to the Head of Creative. We’re looking for 3–5 years of in-house experience, a strong portfolio, and mastery of Adobe CC and Figma to deliver high-impact visuals that inspire our

Qualifications

• 3-5 years of professional graphic design experience in-house at a consumer brand, agency, or consumer tech company.
• A strong, diverse portfolio showcasing high-leverage digital marketing design (emails, web, digital ads, and social campaigns) and strong typographic craft.
• Advanced expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.
• Solid understanding of digital design constraints, email layout best practices, responsive web layouts, and visual hierarchy.
• Demonstrated experience preparing print-ready mechanicals and large-format environmental/studio signage.
• Experience collaborating under the direction of an Art Director or Creative Director while managing multiple active deadlines.
• Experience in fitness, wellness, lifestyle, hospitality, or direct-to-consumer subscription brands is a plus.
• Basic working knowledge of digital UI/UX principles, wireframing, or design systems in Figma is a plus (motion graphics not required).
• Experience with or curiosity around leveraging AI design tools to accelerate concepting and mood-boarding workflows is a plus.

Responsibilities

• Execute high-volume, premium digital design across email (Braze/CRM), web banners, landing pages, digital paid media, organic social, and app assets.
• Maintain visual consistency and integrity with brand guidelines, typography systems, and color palettes across every digital touchpoint.
• Collaborate with the copy lead and marketing managers to translate conceptual ideas and briefs into cohesive visual layouts that drive engagement and conversion.
• Prepare, optimize, and organize production-ready digital assets across all required screen ratios, resolutions, and formats.
• Design in-studio promotional signage, printed ridership collateral, local event materials, and window displays as needed to support studio operations and launches.
• Partner with production vendors to ensure proper print setup, color matching, stock selection, and print specifications for studio rollouts.

Skills

Portfolio

Adobe Creative Cloud

Figma

Typography

Print-ready

Tools

Adobe Photoshop

Illustrator

InDesign

Figma

Job description

SoulCycle is seeking a day-to-day visual designer to bring the brand to life across its digital and physical ecosystem. This role focuses on digital design—shaping rider interactions with emails, social and web/app touchpoints—alongside in-studio print assets.

Based at our NYC HQ with a hybrid schedule, reporting to the Head of Creative. We’re looking for 3–5 years of in-house experience, a strong portfolio, and mastery of Adobe CC and Figma to deliver high-impact visuals that inspire our