Hybrid B2B Copywriter: Strategic, AI-Aided Content

Healing Strides Counseling; Phoenix (AZ); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Healing Strides Counseling in Phoenix is seeking a skilled B2B Copywriter to develop strategic content for business audiences across marketing, PR, digital, SEO, UX and email. You’ll translate complex topics into clear, engaging messaging, conduct interviews, and apply AP Style and SEO best practices to a variety of formats.

This hybrid/mostly work-from-home role emphasizes collaboration with a talented team of writers and marketing professionals.

Qualifications

• 4+ years of B2B content experience across digital channels.
• Strong AP Style, SEO and user-focused messaging.
• Ability to research topics, interview sources, and translate information clearly.
• Excellent communication, collaboration, organization and time-management skills.
• Experience with B2B and some B2C content.

Responsibilities

• Create strategic B2B and occasional B2C content across marketing, advertising, digital, SEO, UX, email and PR.
• Write and edit long- and short-form content, including articles, blogs, websites, landing pages, case studies, email campaigns, social media, ads and PR materials.
• Translate complex information into clear, accurate messaging for diverse audiences.
• Conduct research, interviews and fact checking to support high-quality content development.
• Adapt voice, tone, structure and messaging for different audiences and channels.
• Apply AP Style, SEO principles, UX best practices and brand guidelines to all content.
• Contribute ideas to content strategies, campaigns, editorial calendars and social media plans.
• Stay current on trends across content marketing, advertising, digital, SEO, UX, email and PR.
• Use generative AI and other tools responsibly to support research, brainstorming and editing.
• Collaborate with internal teams, manage multiple projects, incorporate feedback and meet deadlines.

Skills

AP Style

Writing

Editing

Research

Interviewing

SEO basics

AI tools usage

Communication

Team collaboration

Tools

Generative AI

Job description

Healing Strides Counseling in Phoenix is seeking a skilled B2B Copywriter to develop strategic content for business audiences across marketing, PR, digital, SEO, UX and email. You’ll translate complex topics into clear, engaging messaging, conduct interviews, and apply AP Style and SEO best practices to a variety of formats.

This hybrid/mostly work-from-home role emphasizes collaboration with a talented team of writers and marketing professionals.