Hybrid: Associate Director, Social Strategy

Interpublic; Philadelphia (Philadelphia County); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Omnicom is seeking an Associate Director of Social Strategy to lead the development and execution of forward-thinking social media engagement strategies for major clients. The role combines creative and strategic skills with deep knowledge of paid social advertising and analytics.

The ideal candidate has 7+ years in social media strategy or related fields, with proven leadership of large client teams, strong storytelling, and data-driven decision-making.

Qualifications

• 7+ years of experience dedicated to social media strategy, digital marketing, or integrated communications.
• Deep expertise across major social platforms, social listening tools, creator/influencer ecosystems, emerging trends, and paid social best practices.
• Strong analytical mindset with the ability to synthesize data, research, and cultural insights into clear strategic direction.
• Proven experience leading large, complex client businesses and influencing cross-functional teams to deliver integrated marketing solutions.
• Exceptional presentation, facilitation, and client management skills with the ability to communicate effectively at both working team and executive levels.

Responsibilities

• Lead the development of integrated social media strategies that align with business objectives, brand positioning, audience insights, and broader marketing initiatives.
• Translate consumer, cultural, social listening, and performance data into actionable insights that inform content, campaign, community management, creator, and paid social strategies.
• Develop channel-specific content and engagement frameworks, identify the right role for each platform and optimize strategies to drive awareness, consideration, engagement, and conversion.
• Define measurement plans, KPIs, and reporting frameworks; analyze performance and deliver strategic recommendations that continuously improve business and social outcomes.
• Serve as the primary strategic partner to our largest social media client, providing thought leadership, proactive recommendations, and clear guidance on social trends, platform evolution, content opportunities, and competitive activity.

Skills

Social media strategy

Digital marketing

Integrated communications

Analytical mindset

Client management

Presentation skills

Education

Bachelor's degree in journalism/advertising/PR

Tools

Social listening tools

Platform ad managers

Content scheduling tools

Job description

Omnicom is seeking an Associate Director of Social Strategy to lead the development and execution of forward-thinking social media engagement strategies for major clients. The role combines creative and strategic skills with deep knowledge of paid social advertising and analytics.

The ideal candidate has 7+ years in social media strategy or related fields, with proven leadership of large client teams, strong storytelling, and data-driven decision-making.