HubSpot Marketing Ops Architect

Nextech Systems; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Nextech is seeking a HubSpot Marketing Operations Specialist to serve as the primary administrator and expert for HubSpot Marketing Hub. You will build, manage, and optimize marketing automation programs to drive lead generation, nurture prospects, and support pipeline growth.

Working with Demand Generation, Product Marketing, Sales, and Revenue Operations, you will leverage HubSpot to execute campaigns, automate workflows, manage lifecycle processes, maintain data quality, develop reporting

Qualifications

• 4+ years in Marketing Operations or Marketing Technology.
• Expert-level HubSpot Marketing Hub experience.
• Familiarity with Salesforce integrations.
• Experience testing, tracking, and reporting performance metrics.
• Strong understanding of email marketing, segmentation, and data management.
• Strategic thinker with program and project management skills.
• Strong verbal and written communication skills.
• Proactive team player with adaptability and collaboration.

Responsibilities

• Administer and optimize HubSpot Marketing Hub including workflows, campaigns, forms, landing pages, lists, reporting, integrations, and governance.
• Design, build, and optimize automated marketing workflows, nurture programs, lead routing, lifecycle campaigns, and re-engagement initiatives within HubSpot.
• Collaborate with Demand Generation, Product Marketing, Events, Creative Services, and Sales to execute integrated campaigns and ensure accurate tracking.
• Develop audience segmentation strategies using demographic, firmographic, behavioral, and engagement data.
• Create and manage lead scoring models, lifecycle stages, automated lead routing, and qualification processes to improve lead quality.
• Manage integrations between HubSpot, Salesforce, and other marketing technologies for data synchronization and reporting.
• Build and maintain HubSpot dashboards, reports, attribution models, and performance analytics to measure campaign effectiveness.
• Monitor campaign performance and recommend optimization opportunities to improve engagement and revenue impact.
• Ensure database health through data governance, segmentation, deduplication, and contact management best practices.
• Perform QA testing for emails, landing pages, forms, workflows, and assets prior to launch.
• Stay current on HubSpot enhancements and best practices, proposing improvements for efficiency and scalability.
• Collaborate with Revenue Operations and Sales leadership to optimize lead management and SLA compliance.

Skills

HubSpot Marketing Hub

HubSpot admin

CRM integrations

Email marketing

Data management

Program management

Communication skills

Team collaboration

Tools

Salesforce

Job description

Nextech is seeking a HubSpot Marketing Operations Specialist to serve as the primary administrator and expert for HubSpot Marketing Hub. You will build, manage, and optimize marketing automation programs to drive lead generation, nurture prospects, and support pipeline growth.

Working with Demand Generation, Product Marketing, Sales, and Revenue Operations, you will leverage HubSpot to execute campaigns, automate workflows, manage lifecycle processes, maintain data quality, develop reporting