HubSpot Campaign Architect - Equity Eligible

First Connect Insurance; Oregon; Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical plans

Dental coverage

401(k)

Disability insurance

Life insurance

Flexible Spending Accounts (FSA)

Equity

Training and career growth

Flexible time off

Job summary

First Connect Insurance is seeking a Digital Campaign Specialist to own end-to-end campaign execution for Agency Marketing Operations. You’ll build drip campaigns, forms, landing pages, and emails, collaborating with Product Marketing, Growth Marketing, and Design teams.

You will manage multi-channel campaigns, run A/B tests, and translate results into actionable insights while ensuring accurate reporting and alignment with current carrier offers and platform capabilities.

Qualifications

• Bachelor's degree in marketing, business, or related fields.
• 3+ years of experience building and managing campaigns assets (forms, landing pages, emails).
• Hands-on HubSpot experience — Marketing Hub, Workflows, and email campaigns at minimum.
• Proficient in HTML/CSS for email and landing page builds.
• Experience building landing pages in HubSpot Content Hub or similar CMS.
• Experience running A/B testing programs with documented results.
• Data-driven: comfortable reading campaign analytics and adjusting strategy based on performance.
• Strong project-management instincts, with the ability to run multiple campaigns simultaneously and meet deadlines.
• Excellent written communication skills for briefing creative and reporting on results.

Responsibilities

• Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types.
• Build and manage remarketing campaigns to re-engage unconverted leads.
• Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns.
• Build emails in HubSpot's email builder, coding templates, optimizing subject lines and preview text, and ensuring renders correctly across devices and clients.
• Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS.
• Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations.
• Monitor campaign performance daily/weekly and prepare regular reporting.
• Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities.

Skills

Campaign building

A/B testing

Analytics

Project management

Written communication

Multi-channel campaigns

Data-driven decision making

Creative briefing

Education

Bachelor's degree in marketing, business, or related fields

Tools

HubSpot Marketing Hub

HubSpot Workflows

HubSpot email campaigns

HTML/CSS

HubSpot Content Hub

Job description

First Connect Insurance is seeking a Digital Campaign Specialist to own end-to-end campaign execution for Agency Marketing Operations. You’ll build drip campaigns, forms, landing pages, and emails, collaborating with Product Marketing, Growth Marketing, and Design teams.

You will manage multi-channel campaigns, run A/B tests, and translate results into actionable insights while ensuring accurate reporting and alignment with current carrier offers and platform capabilities.