Hotel Sales Manager Job Description
A Hotel Sales Manager drives revenue by developing andexecuting strategies to increase bookings, focusing on corporate accounts,group sales, and securing groups for special events. They prospect for newbusiness, maintain client relationships, negotiate contracts, and collaboratewith marketing to meet occupancy and revenue targets.
Core Responsibilities
- SalesStrategy: Develop and implement sales plans, strategies, andmarketing campaigns to maximize profitability.
- BusinessDevelopment: Prospect new clients via cold calls, emails, andsite visits, while nurturing existing accounts.
- Negotiation& Closing: Negotiate room rates, meeting space rentals, andcatering contracts, ensuring high customer satisfaction.
- MarketAnalysis: Monitor competitors, industry trends, and marketconditions to adjust sales tactics.
- MaintainRate Integrity: Keep close eye on surrounding accommodation rates toensure we remain priced appropriately in the market to gain pick-up andensure our rates benefit the hotel from a profitability standpoint.
- Reporting& Forecasting: Prepare sales reports, revenue forecasts, andbudgets for hotel management.
- RelationshipManagement: Liaise with clients, business contacts, and localcommunity leaders to stay at the forefront of upcoming accommodation needsin the area.
- InternalCollaboration: Work with revenue management, front desk, and hotelleadership to maximize guest experience.
Additional Responsibilities
- Attend weekly sales / revenue calls
- Log and maintain accurate sales contact data
- Construct, execute, and follow up on salesactivity action plans
Required Skills and Qualifications
- Experience: Generally,3-5+ years of hotel sales, marketing, or hospitality experience.
- Education: Bachelor’sdegree in business, Marketing, or Hospitality Management preferred.
- Communication: Stronginterpersonal, negotiation, and presentation skills.
- TechnicalKnowledge: Proficiency with hotel CRM systems, propertymanagement systems (PMS), and Microsoft Office.
- AnalyticalSkills: Ability to analyze data and market trends to driverevenue decisions.
Key Performance Indicators
- Meetingor exceeding monthly/annual sales revenue goals.
- Increasein RevPAR (Revenue Per Available Room) and occupancy rates.
- Growthin new corporate/group accounts.
- Placementon weekly/monthly STR reporting