Host Communications Strategy Lead

Airbnb; California; On-site; USD 160,000 - 200,000; Full time

Job summary

Airbnb is seeking a seasoned marketing/communications leader based in California to shape positioning for new features and programs. You will drive campaigns, messaging, and editorial strategy across product, community and brand channels, partnering with analysts, designers and editors to achieve measurable impact.

The role emphasizes translating complex policies into clear narratives, leading initiatives across teams, and an ongoing passion for Airbnb's mission and hosts.

Qualifications

• 10+ years experience in marketing or communications.
• Best-in-class verbal and written communicator.
• Ability to translate complicated product features and community policies into clear narratives.
• Writing samples and/or a portfolio of work to share.
• Ability to lead and drive initiatives across a matrixed organization.
• Experience managing through cross functional teams.
• Versed in product strategy, design and development principles and processes.
• Managed creative agencies and led creative production.
• Conducted, synthesized and applied user insights, research and testing to marketing strategy.
• Passion for Airbnb. Airbnb hosts are preferred.

Responsibilities

• Own positioning and launch communications plans for new features, products and corporate/community updates.
• Establish engagement and business goals for key announcements and campaigns with KPI frameworks.
• Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution.
• Identify key audiences and build plans to support goals.
• Collaborate with channel owners to define editorial approach and messaging; manage campaign feedback.
• Develop proactive and reactive communications plans.
• Report on reach, engagement and business metrics; partner on sentiment dashboards.
• Champion the community and user in decisions.
• Oversee creative collaboration between product design, content strategy and marketing.
• Serve as both an individual contributor and cross-functional leader.

Skills

10+ years experience in marketing/comm

Verbal and written communication

Narrative writing for product features

Portfolio/writing samples

Cross-functional leadership

Lead initiatives in matrixed org

Managing creative agencies

Product strategy & design knowledge

User insights & research in marketing

Passion for Airbnb

Job description

The Community You Will Join:

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

Airbnb’s mission is to create a world where anyone can belong anywhere. We are building an end-to-end travel platform that supports every part of a trip, grounded in trust, belonging, and human connection.

Hosts are at the center of everything we do. Airbnb creates opportunities for millions of hosts to build businesses, form relationships, and positively impact their communities. The Airbnb Community team treats hosts as true partners by fostering connection, supporting their growth and success, and incorporating host feedback into products, policies, and platform evolution.

The Difference You Will Make:

The ideal candidate will have a blend of strategic communications and marketing backgrounds, as well as experience collaborating with both technical and creative teams. We are looking for a fantastic writer with a sharp eye for messaging and positioning, as well as a deep understanding of email marketing, social, in-product channels. They are fluent with AI tools and use them daily to move faster, whether drafting, iterating on a brief/creative, or analyzing sentiment and performance. They are as comfortable building a campaign themselves as they are directing one. They will bring a tremendous passion for Airbnb’s mission, empathy and understanding of our community, and a go-getter approach. This role will bring together traditional product marketing and communications skills to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice.

A Typical Day:

• Own positioning and launch communications plans for new features, products and corporate/community updates.
• Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
• Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
• Identify key audiences and segments to focus on, and build plans that support these goals.
• Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
• Develop proactive and reactive communications plans
• Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.
• Champion the community and user in all decisions
• Oversee creative collaboration between product design, content strategy, community and marketing teams
• Serve as both an individual contributor and a cross-functional leader

Your Expertise:

• 10+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus.
• Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must.
• Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
• Writing samples and/or a portfolio of work to share
• Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
• Experience managing through cross functional teams
• Versed in product strategy, design and development principles and processes
• Managed creative agencies and led creative production
• Conducted, synthesized and applied user insights, research and testing to marketing strategy
• Passion for Airbnb. Airbnb hosts are preferred.

Your Location:

Due to the nature of this position, the successful applicant will need to be based in California or PST time zone to be able to conduct their work. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range

$160,000—$200,000 USD

Reasonable Accommodations:

We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.