Hospitality Social Media Manager - Content, Events & Growth

Boomtown Casino & Hotel New Orleans; Harvey (LA); On-site; USD 60,000 - 90,000; Full time

Job summary

Boomtown Casino & Hotel New Orleans is seeking a skilled Social Media professional to lead our organic strategy across Instagram, Facebook, TikTok and X. You will create and curate visuals of dining, hotel, entertainment, events, and promotions to enhance brand storytelling.

The role collaborates with Paid Social, influencers, and on-property teams to deliver engaging content and measured results while maintaining brand standards across platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or related field.
• 2–3 years of hands‑on experience managing organic social media channels or digital marketing.
• Portfolio demonstrating copywriting, photography, and short‑form video editing (Reels, TikToks, etc.).
• Strong proficiency with major social platforms and native creator tools.
• Experience with social listening, publishing, and scheduling tools (e.g., Sprout Social, Hootsuite, or Social Studio).

Responsibilities

• Develop and execute a comprehensive organic social media strategy across platforms in alignment with brand standards and calendars.
• Plan, shoot, curate, and edit photo/video content capturing on-property guest experiences across dining, hotel, entertainment, events, and promotions.
• Attend property events to capture live content and elevate brand storytelling.
• Collaborate with Paid Social team to align organic and paid campaigns for cross-channel reach.
• Identify, coordinate, and manage influencer relationships and events.
• Coordinate with Food & Beverage, Hotel Operations, Entertainment, and HR to source stories and manage a robust content calendar.
• Oversee daily community management and online reputation with 90%+ response rate.
• Escalate guest feedback to leadership for service improvements.
• Maintain and update websites, landing pages, and SEO-friendly content.
• Create basic promotional graphics with Canva and Adobe Creative Suite; coordinate with Design Studio for assets.
• Track, analyze, and report on social performance and web analytics.

Skills

Social media strategy

Content creation

Storytelling

Analytics & reporting

Communication

Education

Bachelor’s degree in Marketing/Communications/PR/Digital Media

Tools

Sprout Social

Hootsuite

Social Studio

Canva

Adobe Creative Suite (Photoshop, InDesign, Illustrator)

CMS

Job description

Boomtown Casino & Hotel New Orleans is seeking a skilled Social Media professional to lead our organic strategy across Instagram, Facebook, TikTok and X. You will create and curate visuals of dining, hotel, entertainment, events, and promotions to enhance brand storytelling.

The role collaborates with Paid Social, influencers, and on-property teams to deliver engaging content and measured results while maintaining brand standards across platforms.