Hospitality Social Media Lead & Content Creator

Berg Hospitality Group; Houston (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Berg Hospitality Group is seeking a creative, highly organized Social Media Manager & Content Creator to oversee content and day-to-day social media management for multiple restaurant and hospitality brands in the Houston area.

You will report to the SVP of Marketing and manage the full social media process—from planning and production to publishing, engagement, and reporting—across venues, events and campaigns.

Qualifications

• Bachelor’s degree or equivalent experience in marketing/communications/digital media
• 2+ years of social media management or content creation experience
• Portfolio showing short-form video, photography and editing
• Experience with Instagram, Facebook, TikTok and LinkedIn
• Proficiency with CapCut, Edits, Lightroom, Canva or Adobe Creative Suite
• Strong copywriting and organizational skills; ability to manage multiple brands
• Houston-area resident with reliable transportation
• Willing to work nights and weekends for events

Responsibilities

• Develop and manage monthly content calendars aligned with company priorities, promotions, events, and seasonal campaigns
• Create content strategies tailored to each concept’s distinct brand voice and visual identity
• Collaborate with Marketing, Operations, Culinary, Private Events and restaurant teams to identify content opportunities
• Capture and edit photography, short-form video, interviews, testimonials, and behind-the-scenes content featuring food, beverages, interiors, team members, events, and guest experiences
• Produce platform-specific reels, stories, carousels, graphics and written posts
• Write concise, compelling copy tailored to each brand and platform
• Coordinate professional photography and videography, including creative briefs and shot lists
• Maintain an organized library of photography, video, and brand assets
• Schedule and publish content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms
• Provide live social media coverage for select events and activations
• Monitor and respond to comments, messages, tags and guest inquiries in a timely, professional and on-brand manner
• Engage with followers, partners, influencers and community accounts to strengthen relationships and expand reach
• Monitor trends and test new formats, creative approaches and publishing strategies
• Track growth, engagement, reach, traffic and campaign results and provide concise monthly reports
• Use performance insights to continually refine content strategies
• Support paid social media campaigns and budget management, with guidance

Skills

Social media management

Content creation

Digital marketing

Education

Bachelor’s degree in marketing, communications, digital media or related field

Tools

CapCut

Edits

Lightroom

Canva

Adobe Creative Suite

Job description

Berg Hospitality Group is seeking a creative, highly organized Social Media Manager & Content Creator to oversee content and day-to-day social media management for multiple restaurant and hospitality brands in the Houston area.

You will report to the SVP of Marketing and manage the full social media process—from planning and production to publishing, engagement, and reporting—across venues, events and campaigns.