Hospitality Sales Manager (Groups & Events)

Parleys Recreation Partners LLC; Park City (UT); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Aggressive commissions

Flexible PTO

Health, Dental, Vision

Matching 401K

Complimentary passes

Discounts on food/retail

Job summary

Woodward Park City seeks an energetic Hospitality Sales Manager to drive sales for corporate events, group outings, social gatherings, meetings, team-building experiences, banquets, and special events. You will manage inquiries, proposals, site tours, and contracts, partnering with Food & Beverage, Marketing, Operations, and Guest Experience teams.

The role is full-time and year-round, with uncapped commissions and a strong benefits package.

Qualifications

• 3+ years of hospitality sales, group sales, event sales, catering sales, resort sales, or related experience.

Responsibilities

• Develop and execute a strategic sales plan to grow corporate, social, community, and private event business.
• Generate new business through prospecting, networking, referrals, and industry relationships.
• Respond to event inquiries, qualify opportunities, and create customized proposals.
• Conduct site tours and presentations for prospective clients.
• Negotiate contracts and event agreements while maximizing revenue opportunities.
• Maintain a healthy pipeline of prospective and confirmed business through CRM management.
• Achieve monthly, quarterly, and annual sales targets.
• Serve as the primary client contact throughout the sales process.
• Build relationships with corporate clients, event planners, community organizations, schools, and local businesses.
• Develop repeat business opportunities and long‑term partnerships.
• Ensure clients receive exceptional service from inquiry through post‑event follow‑up.
• Gather client feedback and identify opportunities for continuous improvement.
• Collaborate with clients to define event objectives, schedules, menus, entertainment, activities, and logistical requirements.
• Lead internal planning meetings to ensure cross‑functional alignment.
• Coordinate event details with Food & Beverage, Programming, Facilities, Guest Experience, and Marketing teams.
• Support on‑site execution of key events and help troubleshoot operational issues.
• Ensure each event reflects Woodward Park City brand standards and guest experience expectations.
• Develop event proposals, pricing structures, and revenue forecasts.
• Monitor booking pace, conversion rates, and event profitability.
• Identify upselling opportunities, including food and beverage packages, facility rentals, instruction, equipment rentals, memberships, and branded experiences.
• Track and report key sales metrics and event performance.
• Partner with Marketing to promote event offerings and seasonal sales initiatives.
• Represent Woodward Park City within the local business community.

Skills

Hospitality sales

Event sales

Client relationships

Negotiation

CRM systems

Microsoft Office

Tools

CRM systems

Microsoft Office

Job description

Woodward Park City, located just 20 minutes from Salt Lake City, is a year-round world-class action sports facility with a culture that comes straight from our main product: Fun. If this sounds like the kind of place you'd like to work, progress, and play, we'd love to hear from you! Woodward is seeking an energetic, relationship-focused Hospitality Sales Manager to drive sales for corporate events, group outings, social gatherings, meetings, team-building experiences, banquets, and special events. This role generates revenue, builds client relationships, manages events from inquiry through execution, and delivers exceptional guest experiences. Partnering with the Food & Beverage Manager and teams across Marketing, Operations, Programs, and Guest Experience, this position helps create memorable events that drive visitation and revenue. The Hospitality Sales Manager will support day-to-day Food & Beverage operations as business needs require. The ideal candidate is a motivated sales professional with experience in hospitality, food and beverage, events, resorts, or destination venues who thrives in a fast-paced environment and is passionate about delivering outstanding guest experiences.

This is a full-time, year-round salaried position.

• Aggressive, uncapped commission structure
• Flexible paid time off
• A robust benefits package including Health, Dental, Vision, and Matching 401K.
• Enough free time to enjoy the Woodward lifestyle.
• Complimentary access to Snowbird and most POWDR-owned resorts (skiing, riding, and more!).
• Full access to our world-class facilities, where you can work and play alongside professional and Olympic athletes.
• Friends and family discounts and complimentary passes.
• Discounts on food, retail, and gear.
• Career development and growth opportunities at Woodward and facilities across the globe.

What You'll Do

Event Sales & Business Development

• Develop and execute a strategic sales plan to grow corporate, social, community, and private event business.
• Generate new business through prospecting, networking, referrals, and industry relationships.
• Respond to event inquiries, qualify opportunities, and create customized proposals.
• Conduct site tours and presentations for prospective clients.
• Negotiate contracts and event agreements while maximizing revenue opportunities.
• Maintain a healthy pipeline of prospective and confirmed business through CRM management.
• Achieve monthly, quarterly, and annual sales targets.

Client Relationship Management

• Serve as the primary client contact throughout the sales process.
• Build relationships with corporate clients, event planners, community organizations, schools, and local businesses.
• Develop repeat business opportunities and long‑term partnerships.
• Ensure clients receive exceptional service from inquiry through post‑event follow‑up.
• Gather client feedback and identify opportunities for continuous improvement.

Event Planning & Coordination

• Collaborate with clients to define event objectives, schedules, menus, entertainment, activities, and logistical requirements.
• Lead internal planning meetings to ensure cross‑functional alignment.
• Coordinate event details with Food & Beverage, Programming, Facilities, Guest Experience, and Marketing teams.
• Support on‑site execution of key events and help troubleshoot operational issues.
• Ensure each event reflects Woodward Park City brand standards and guest experience expectations.

Revenue, Marketing & Community

• Develop event proposals, pricing structures, and revenue forecasts.
• Monitor booking pace, conversion rates, and event profitability.
• Identify upselling opportunities, including food and beverage packages, facility rentals, instruction, equipment rentals, memberships, and branded experiences.
• Track and report key sales metrics and event performance.
• Partner with Marketing to promote event offerings and seasonal sales initiatives.
• Represent Woodward Park City within the local business community.

What We're Looking For

• 3+ years of hospitality sales, group sales, event sales, catering sales, resort sales, or related experience.
• Demonstrated success meeting or exceeding revenue targets.
• Experience managing contracts, proposals, and client negotiations.
• Strong organizational and project management skills.
• Excellent verbal, written, and presentation skills.
• Proficiency with CRM systems and Microsoft Office Suite.
• Ability to build consensus and maintain strong cross‑functional partnerships.
• Valid driver's license and reliable transportation.

Preferred Qualifications

• 3+ years of culinary operations, food and beverage operations, or hospitality event management experience.
• Experience in resort, hotel, destination, recreation, or experiential event environments.
• Knowledge of catering and banquet operations.
• Familiarity with Utah tourism and hospitality markets.
• An established network of corporate, community, and event‑planning contacts.

You make us Woodward. We are a welcoming community that celebrates individual stories, backgrounds, experiences, and identities where we all have "different" in common. We believe in the strength of representing all voices and having space for everyone. We believe in pushing boundaries and bringing our authentic selves to work while embracing uniqueness, creativity, and different points of view. Even if you don't think you meet all the qualifications listed for a job, we'd love to hear from you. POWDR is an adventure lifestylecompanythat inspires every human being with cool experiences in awesome places.POWDR’s awesome places include Copper Mountain and Eldora Mountain Resort in Colorado; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon; SnowbirdinUtah; andSilverStar Mountain Resort in British Columbia, Canada. POWDR is an adventure lifestyle company that inspires every human being with cool experiences in awesome places. Within POWDR’s portfolio are six mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, and Snowbird in Utah. Included in the POWDR portfolio, is Stovepipe Wells located in Death Valley National Park and Zion Lodge located in Zion National Park, operated under a long‑term concessions contract with the National Park Service. Its Woodward brand empowers and inspires the next generation of action sports enthusiasts throughsummer camps, mountain experiences, and mountain centers, incorporating dynamic programming and innovative environments at Woodward Park City in Utah,Woodward PA in Pennsylvania,Woodward Copper in Colorado, Woodward Tahoe in California. POWDR is headquartered in Park City, UT. For more information, please visit our website.