Hospitality Practice Marketing Specialist

Perkins Eastman; Dallas (TX); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

401k Options

PTO

Company Paid Holidays

Life Insurance

Professional Development

Job summary

Perkins Eastman in Dallas seeks a Hospitality Practice Marketing Specialist to steer proposal strategy, business development, and market positioning for our hospitality teams. You will collaborate with Practice Area Leaders and principals to advance goals and raise the practice's market presence.

Reporting to the Director of Marketing, you will manage budgets, lead calls and conferences, and develop compelling materials to win opportunities across the hospitality portfolio and ForrestPerkins

Qualifications

• Bachelor or master’s degree in marketing, graphic design or communications.
• Experience with strategy development and execution with executives.
• Strong proposal writing and production skills.
• Excellent research, analysis and synthesis capabilities.

Responsibilities

• Develop and maintain the hospitality practice strategic plan in partnership with PALs; review quarterly.
• Establish and manage the yearly marketing budget.
• Lead national and regional hospitality calls and quarterly webinars.
• Benchmark competition and track industry trends in hospitality brands.
• Facilitate client development efforts and assist principals in new meetings.
• Lead the Go/No Go decision-making process.
• Attend conferences to grow PE's market recognition and conduct research on opportunities.
• Lead strategy and hands-on development of proposals and interview materials.
• Maintain marketing materials library and pursue awards submissions.
• Develop trend pieces, stories, and white papers with Communications.

Skills

Strategic marketing

Business development

Proposal writing

Communication

Research and analysis

Visual storytelling

Brand standards

Education

Bachelor or master’s degree in marketing, graphic design or communications

Job description

Hospitality Practice Marketing Specialist

Department: DAL01 - Dallas Studio 01

Location: Dallas, TX

Job ID: 1830

Salary: $105000 - $115000 Per Year

Employee Referral Bonus: Employee Referral Eligible

Life at PE: Perkins Eastman is a global architectural design practice with expertise in all aspects of the built environment, working at all scales, and at every level of detail. With studios in 26 locations worldwide, we design for people, to leave a lasting and positive impact on the human experience and the world we inhabit. This is captured in our ethos "human by design".

We believe design is a collaborative art, and we are structured as integrated practice of passionate professionals committed to delivering the best design for our clients. Our team of diverse and complementary talents work together in studios, that can draw from relevant expertise and points of view from across the whole practice to analyze and solve the specific design challenges they are working on. Within the firm we have 18 practice areas, cores of expertise, that focus as centers of knowledge and analysis, that are both an essential foundation and fuel for the creative design work. Sustainability is intrinsic to our design approach. It is an essential ingredient for the design teams throughout the process, adding valuable insights, ideas, and research to the process. For us all good design is sustainable.

The Opportunity

Hospitality Practice Marketing Specialist owns proposal strategy and development, business development support, and market positioning for both Perkins Eastman's hospitality architecture practice and ForrestPerkins, the firm's hospitality interiors brand. This role partners directly with Practice Area Leaders and principals to advance business development goals, maintain the strategic hospitality plan, and ensure the practice has a visible, differentiated presence in the market.

Primarily Responsibilities

• Develop and maintain the hospitality practice strategic plan in partnership with PALs; review quarterly
• Establish and manage the yearly marketing budget
• Lead national and regional hospitality calls, including regular conference calls, regional meetings, and quarterly webinars
• Benchmark competition and track industry trends, hospitality brands, and flags

Business Development

• Facilitate client development efforts and assist principals in new client meetings with full command of the hospitality portfolio
• Lead the Go/No Go decision-making process
• Attend conferences and seminars to grow PE's market recognition
• Conduct in-depth research on potential opportunities

Proposals and Recognition

• Lead strategy and hands-on development of significant proposals and interview materials
• Maintain a current library of marketing materials and pursue ongoing portfolio documentationResearch and develop awards submissions, speaking opportunities, and other recognition vehicles
• Develop trend pieces, stories, and white papers with the Communications team

Relationships

• Reports to the Director of Marketing
• Close working relationship with PALs, principals, and marketing and communications teams
• Key resource for all hospitality principals' firm-wide

Required Qualifications

• Bachelor or master’s degree in marketing, graphic design or communications
• 10–15 years in strategic marketing, business development, or communications within an architecture or interior design firm, with direct hospitality practice experience
• Demonstrated experience working with principals and executives on strategy development and execution
• Strong proposal writing and production skills
• Excellent research, analysis, and synthesis capabilities; strong verbal and written communication
• A trained eye for visual storytelling — able to evaluate photography selection, cropping, and composition, and match image mood to narrative intent
• Familiarity with brand standards and the judgment to apply them consistently across materials

What we offer you

• 401k Options
• PTO
• Company Paid Holidays
• Life Insurance
• Professional Development

Please include a cover letter, resume and/or portfolio (Adobe PDF preferred).

PE has a hybrid policy that allows flexibility for our employees in managing their working days and hours to cater to their diverse needs.

Perkins Eastman is an affirmative action, equal opportunity employer and a participant in the U.S. Federal E-Verify program. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.