Hospitality Manager

Tasting & Tap Room Expo; Calistoga (CA); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Retirement benefits

Employee wine discounts

Job summary

Picayune Cellars in Calistoga seeks an energetic Hospitality Manager to lead our downtown tasting room, manage the wine club, and develop a three-person hospitality team.

This role blends wine, retail, and community, requiring hands-on leadership on the floor, staff coaching, and driving revenue through tastings, club memberships, and mercantile sales. Familiarity with platforms like Shopify is a plus.

Qualifications

• Three to five years of relevant hospitality management experience.
• Wine club management experience preferred.
• Familiarity with Shopify, Bloom, ShipStation or similar platforms.

Responsibilities

• Lead daily tasting room and mercantile operations.
• Recruit, train, supervise, and evaluate a three-person team.
• Drive revenue across tastings, wine club memberships, and retail.
• Plan and execute three to four events annually.
• Maintain an energetic, welcoming guest experience.

Skills

Team leadership

Sales experience

Hospitality experience

Wine knowledge

Tools

Shopify

Bloom

ShipStation

Job description

Hospitality Manager – Picayune Cellars

Picayune Cellars is seeking an experienced, energetic Hospitality Manager to lead our downtown Calistoga tasting room, manage our wine club, and develop a team of three hospitality professionals.

Picayune is not a traditional tasting room. We combine an approachable, high-quality wine experience with a curated mercantile featuring jewelry, apparel, art, home décor, gifts, and other unique discoveries. We are looking for an open-minded leader who is equally enthusiastic about presenting wine, converting guests into club members, and selling mercantile products.

This is a hands‑on leadership and sales position. The Hospitality Manager will work actively on the floor, lead by example, coach the team, and drive revenue across tastings, wine, wine club memberships, and retail products.

Key Responsibilities

• Lead daily tasting room and mercantile operations.
• Recruit, train, supervise, and evaluate a team of three.
• Establish sales goals and hold the team accountable for results.
• Train staff in wine presentation, wine club conversion, upselling, cross‑selling, and mercantile sales.
• Manage wine club relationships, billing, communications, retention, and releases, with fulfillment handled by operations support.
• Plan and execute three to four customer and wine club events annually.
• Monitor sales performance, club enrollment, retention, and average transaction value.
• Maintain an energetic, welcoming, and memorable guest experience.

Ideal Candidate

• Bubbly, engaging, energetic, and naturally welcoming.
• Experienced in wine, hospitality, sales, or luxury retail.
• A proven salesperson and motivating team leader.
• Knowledgeable about wine and able to make it approachable.
• Open to a creative tasting room combining wine, retail, lifestyle, and community.
• Organized, accountable, solutions‑oriented, and comfortable working directly with ownership.
• Available to work most weekends, holidays, club releases, and special events.

Three to five years of relevant experience and previous management experience are required. Wine club management experience is strongly preferred. Familiarity with Shopify, Bloom, ShipStation, or similar platforms is a plus.

Working Hours & Availability

This is a full‑time, five‑day‑per‑week position. Availability Tuesday through Sunday is required, with two scheduled days off.

Compensation & Benefits

Compensation includes a $75,000–$90,000 base salary, commissions, performance bonuses, health insurance, paid time off, retirement benefits, and employee wine discounts. Expected total annual compensation is $90,000–$105,000 based on performance.

Please submit your résumé and a brief introduction explaining why Picayune Cellars and this opportunity appeal to you.