Hospitality Digital Marketing Strategist

Wolf by Vanderpump Scottsdale; Branson (MO); Hybrid; USD 70,000 - 95,000; Full time

Job summary

HCW Hospitality in Branson, MO is seeking a Digital Marketing Manager to lead our digital presence for hotels, restaurants, and venues. This hybrid role requires occasional in-office collaboration and strong expertise in SEO, paid media, content strategy, and analytics.

You’ll manage blog content, CMS websites, and cross-channel campaigns across Google Ads, Meta, and travel sites, driving traffic, engagement, and revenue for our portfolio.

Qualifications

• 3–5+ years of digital marketing experience in hospitality.
• Proven SEO and link-building track record.
• Experience with CMS (Squarespace/WordPress) and content creation.
• Strong analytical and communication skills.

Responsibilities

• Lead the strategy for HCW Hospitality’s digital marketing across channels.
• Optimize websites and content for SEO and conversions.
• Plan and manage campaigns on Google Ads, Meta, and travel sites.
• Collaborate with creative and marketing teams to ensure brand consistency.
• Monitor performance with Google Analytics and reporting dashboards.

Skills

Digital marketing

SEO

Google Ads

Content strategy

Analytics

Brand management

CMS management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Meta Business Suite

WordPress

Squarespace

Job description

HCW Hospitality in Branson, MO is seeking a Digital Marketing Manager to lead our digital presence for hotels, restaurants, and venues. This hybrid role requires occasional in-office collaboration and strong expertise in SEO, paid media, content strategy, and analytics.

You’ll manage blog content, CMS websites, and cross-channel campaigns across Google Ads, Meta, and travel sites, driving traffic, engagement, and revenue for our portfolio.