Hospice Marketing and Sales Liaison

Affinity Hospice Management LLC; Fredericksburg (VA); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Salary range 68-75k

PTO & Holidays

Health, Dental, Vision Insurance

Short Term Disability

Accident, Hospital Indemnity, Chronic-

Life Insurance

401(k)

Employee Referral Bonus

Business Cellphone

Mileage Reimbursement

No cap referral bonus

Job summary

CONTINUUM CARE HOSPICE, LLC seeks a Community Liaison to manage community marketing efforts, foster relationships with referral sources, respond to inquiries, and coordinate sales and marketing events.

You will work with the Administrator to implement marketing initiatives, monitor resources, and develop plans to meet budgeted volume while representing the organization at community events.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
• At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
• Must be fully vaccinated

Responsibilities

• Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
• Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing ability

Communication skills

Negotiation

Public relations

Education

Bachelor’s in Marketing/Business

Job description

Job Title/Position: Community Liaison

Reports To: Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
2. Monitors allocation of resources according to budgetary limitations.
3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
6. Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
8. Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
11. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
2. At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
3. Ability to market aggressively and deal tactfully with customers and the community.
4. Demonstrates good communications skills, negotiation skills, and public relations skills.
5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
6. Must be fully vaccinated

BENEFITS

• 1. Salary Range - $68k - $75k per year based on experience
• 2. PTO & Paid Holidays
• 3. Health, Dental, and Vision Insurance
• 4. Short Term Disability
• 5. Accident, Hospital Indemnity, and Chronic Illness Insurance
• 6. Life Insurance
• 7. 401(k)
• 8. Employee Referral Bonus
• 9. Business Cellphone
• 10. Mileage Reimbursement - $0.545/mile
• 11. Additional Referral Bonus Potential With No Cap on Bonus