Hospice Community Liaison

Affinity Care of Sarasota; Sarasota (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

CONTINUUM CARE HOSPICE, LLC is seeking a Community Liaison to lead marketing efforts in the Sarasota area. You will build relationships with customers, referrals, and payers, organize events, and represent the organization at community activities.

Qualifications include a marketing-related bachelor's degree and 3+ years in healthcare marketing, preferably hospice. Strong communication, negotiation, and PR skills are essential for success in this role.

Qualifications

• Bachelor's degree in Marketing or related field.
• At least three years in healthcare marketing management, preferably in hospice care.
• Ability to market aggressively and deal tactfully with customers and the community.
• Strong communications, negotiation, and public relations skills.
• Autonomy, organization, assertiveness, flexibility, and cooperation.

Responsibilities

• Conduct daily marketing activities and collaborate on marketing initiatives.
• Monitor resources according to budget constraints.
• Develop a comprehensive marketing plan to meet volume projections.
• Implement marketing and promotional efforts to achieve targets.
• Establish and maintain relationships with referral and payer sources.
• Enhance perceptions of Continuum Care Hospice, LLC as a high‑quality provider.
• Contribute to strategic planning and identify opportunities for new services.
• Maintain knowledge of relevant markets, agencies, payers, and competitors.
• Share market knowledge with organization personnel.
• Help customers access community resources when needed.
• Monitor and report cost effectiveness of marketing efforts.

Skills

Communications

Negotiation

Public relations

Autonomy

Organization

Flexibility

Education

Bachelor's degree in Marketing/Business Administration

Healthcare marketing management experience (3+ years)

Job description

Job Title/Position: Community Liaison

Reports To: Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
2. Monitors allocation of resources according to budgetary limitations.
3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
6. Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
8. Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
11. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
2. At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
3. Ability to market aggressively and deal tactfully with customers and the community.
4. Demonstrates good communications skills, negotiation skills, and public relations skills.
5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
6. Health care marketing required, preferably in hospice of home care.
7. Knowledge of the Sarasota and Manatee County healthcare markets.