Hospice Community Liaison/Marketer

Affinity Health Management; Newport News (VA); Presencial; USD 50.000 - 70.000; Jornada completa

Descripción de la vacante

CONTINUUM CARE HOSPICE, LLC is seeking a Community Liaison in Newport News, VA to drive community outreach and marketing initiatives. You will engage customers and referral sources, respond to inquiries, and organize events to raise awareness of our hospice services.

You will collaborate with the Administrator to implement marketing plans, monitor budgets, and build lasting relationships with payers, referrals, and community partners.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three years’ experience in health care marketing management, preferably hospice care.
• Ability to market aggressively and deal tactfully with customers and the community.

Responsabilidades

• Conduct daily marketing activities and implement marketing initiatives.
• Monitor resource allocation according to budgetary limits.
• Develop a comprehensive marketing plan to meet budgeted volume projections.
• Use marketing and promotional initiatives to reach budgeted volumes.
• Establish and maintain positive relationships with referral and payer sources.
• Promote CONTINUUM CARE HOSPICE, LLC as a high-quality provider.
• Contribute to strategic planning and identify opportunities for services.
• Maintain knowledge of markets, government agencies, payers, referral sources, and competitors.
• Share market knowledge with organization personnel.
• Assist customers in accessing community resources when needed.
• Monitor and report cost effectiveness of marketing efforts.

Conocimientos

Public relations

Communication skills

Negotiation

Autonomy

Organizational skills

Flexibility

Team cooperation

Marketing strategy

Community outreach

Educación

Bachelor's degree in Marketing

Descripción del empleo

Job Title/Position: Community Liaison

Reports To: Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.
2. Monitors allocation of resources according to budgetary limitations.
3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
6. Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.
8. Maintains comprehensive working knowledge of CONTINUUM CARE HOSPICE, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CONTINUUM CARE HOSPICE, LLC.
11. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field preferred. Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.
2. At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
3. Ability to market aggressively and deal tactfully with customers and the community.
4. Demonstrates good communications skills, negotiation skills, and public relations skills.
5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.