Hospice Marketer/Community Liaison

Affinity Hospice Management LLC; Kentucky; On-site; USD 42,000 - 65,000; Full time

Job summary

Affinity Hospice Management LLC seeks a Community Liaison to handle marketing activities, build referral relationships, and promote services within the community. The role focuses on developing and executing marketing plans, managing resources, and representing the organization at events.

The position requires hospice marketing experience, a marketing-related degree, and strong communication skills to engage customers and referral sources effectively.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Applicable work experience may be acceptable in lieu of degree.
• At least three years experience in health care marketing management, preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.

Responsibilities

• Conducts daily marketing activities including collaboration with the Administrator in establishment and implementation of marketing initiatives.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and patient perceptions of Affinity Health Management as a high quality provider of services.
• Contributes to organizational strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Affinity Health Management markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Affinity Health Management.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Hospice marketing experience

Communications

Negotiation

Public relations

Education

Bachelor's degree in Marketing or related field

Job description

Must have Hospice Marketing Experience

Job Title/Position: Community Liaison

Reports To: Administrator

Job Description Summary

Responsible for aspects of organization marketing including, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, organizing sales and marketing events in the community, representing the organization at various community events.

Essential Job Functions/Responsibilities

1. Conducts daily marketing activities including collaborating with the Administrator in establishment and implementation of marketing initiatives.

2. Monitors allocation of resources according to budgetary limitations.

3. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

4. Employs marketing and promotional initiatives to achieve budgetary volume projections.

5. Establishes and maintains positive working relationships with current and potential referral and payer sources.

6. Builds and monitors community, customer, and patient perceptions of Affinity Health Management as a high quality provider of services.

7. Contributes to organizations strategic planning including identifying opportunities for additional or improved services to address customer needs.

8. Maintains comprehensive working knowledge of Affinity Health Management markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Affinity Health Management.

11. Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job.The incumbents may be requested to perform job-related tasks other than those stated in this description.

Job Title/Position: Community Liaison

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field preferred.Applicable work experience may be acceptable in lieu of degree at the discretion of the Administrator.

2. At least three (1) years experience in health care marketing management preferably in hospice care operations.

3. Ability to market aggressively and deal tactfully with customers and the community.

4. Demonstrates good communications skills, negotiation skills, and public relations skills.

5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.