Hospice Community Market Manager

Alternate Solutions Health Network; Columbus (OH); On-site; USD 70,000 - 95,000; Full time

Job summary

Alternate Solutions Health Network is seeking a Market Growth Manager to lead community growth efforts, manage relationships with facilities and physicians, and drive admissions within the assigned region. This role emphasizes strategic planning, standards, and cross-team collaboration to achieve growth targets.

The position requires strong leadership, the ability to travel daily across the territory, and a focus on building lasting referral relationships to support patient care and program

Qualifications

• 3–5 years of market growth and maintenance experience in home care or medical fields.
• Ability to travel daily within the assigned region.
• Valid driver’s license and auto insurance.
• Bachelor’s Degree or equivalent combination of education, training and experience.

Responsibilities

• Lead day-to-day community marketing activities to meet admissions and growth targets.
• Hire, coach, and supervise department personnel.
• Develop and execute market growth plans and manage budget.
• Build relationships with referral sources and healthcare partners.
• Coordinate with leadership to ensure plan execution and reporting.
• Mentor team members as designated by leadership.
• Represent company services to facilities and physicians.

Skills

Market growth

Travel readiness

People management

Education

Bachelor’s Degree

Job description

Our culture and people are what set us apart from other post-acute care providers. We’re dedicated to the growth and development of our team to set them up for success. We CARE for our patients like they are our own FAMILY. The Community Market Manager and Educator helps direct the activities of assigned community staff and provide relationship development and management related support to market/agency/program management to ensure market growth and profit targets are achieved or exceeded.

Manage and oversee overall community growth and strategic plan for dedicated agencies while also managing daily assigned accounts.

• Work with region and agency leadership to implement appropriate growth and conversion strategies and prioritize key customers in accordance with market strategic growth plan
• Reviews patient insurances and medical documentation to determine home care appropriateness
• Coordinates health care services as ordered by the attending physician
• Assists hospital/facility personnel in the discharge planning process
• Builds and maintains lasting positive relationships with patients/clients, facility/hospital personnel, physicians, and any other team members
• Notifies the referring facility manager before contacting patients
• Promotes well-being of patients as a part of the facility team(s)
• Work with leadership to develop and execute market-specific annual strategic plan/budget and prepare quarterly admissions updates to ensure achievement of established growth targets and compliance with established budgetary constraints
• Manage time and resources according to plan
• Maintain assigned territory and call on physicians, multiple facility types such as hospital, skilled nursing, rehabilitation, facility discharge planning services and/or management, assisted living and other senior living settings within assigned territory
• Maintain detailed territory list, prioritizing accounts in accordance with the market/territory growth plan. Maintain detailed territory management systems records as required
• Meet with market leadership and community team to discuss market growth activities, new opportunities, potential problems, etc.
• Establish and maintain relationships, arrange appointments, and deliver educational programs to keep referral sources current in local agency service offerings
• Act as a liaison between referral sources and company staff to provide information on company services, resolve problems and maintain positive customer relations
• Comply with technology processes and expectations
• May have responsibilities as a mentor, as designated by VP Partnership and Community
• Participate in special projects and perform other duties as assigned

MANAGEMENT RESPONSIBILITIES

• Responsible for day-to-day management of Community marketing personnel and activities to meet/exceed assigned admissions, growth, and conversion targets
• Interviewing, hiring, training and termination of department personnel
• Provides consistent coaching and provides challenge and opportunity to direct reports
• Performs coaching, counseling and discipline as needed
• Timecard management

QUALIFICATIONS

• Three to five (3-5) years of market growth and maintenance experience, preferably in home care or in the medical field or a combination of relationship / clinical delivery
• Ability to travel daily within assigned region
• Valid driver’s license and auto insurance
• Bachelor’s Degree or equivalent combination of education, training and experience

We’ll help you put your passion for patient care to work.