Honolulu Digital Marketing Specialist: Campaigns & Content

Automatic Data Processing, Inc.; Honolulu (HI); On-site; USD 50,000 - 55,000; Full time

Job summary

HouseMart is seeking a Digital Marketing Specialist to develop and execute comprehensive digital strategies across social media, email, and web channels in Honolulu. You will oversee content creation, campaigns, and analytics to drive brand awareness and store growth while maintaining consistent messaging.

The role requires strong project management, independent judgment, and the ability to collaborate with merchandising and leadership to align digital initiatives with business goals.

Qualifications

• Bachelor’s degree preferred or 3+ years of digital marketing experience in lieu of degree.
• Demonstrated ability to manage campaigns independently and present results to leadership.
• Strong knowledge of social media management, email marketing, SEO/SEM, and digital analytics.

Responsibilities

• Develop and execute digital marketing strategies to support sales and growth.
• Create and manage content across social media, email, website, and ads.
• Monitor performance metrics, generate reports, and optimize campaigns.
• Maintain website content with timely product, promo, and event updates.
• Ensure consistent brand messaging across digital platforms.
• Research trends and tools to strengthen online presence.
• Collaborate with merchandising to align digital with in-store promos.
• Work with leadership to support broader business objectives.
• Gather content and testimonials from store teams and customers for campaigns.

Skills

Digital marketing

Social media

Email marketing

SEO/SEM

Analytics

Content creation

Project management

Communication

Brand consistency

Collaboration

Education

Bachelor’s degree in Business/Marketing/Communications

3+ years digital marketing experience

Tools

Google Analytics

Meta Ads Manager

CMS (website content management)

Job description

HouseMart is seeking a Digital Marketing Specialist to develop and execute comprehensive digital strategies across social media, email, and web channels in Honolulu. You will oversee content creation, campaigns, and analytics to drive brand awareness and store growth while maintaining consistent messaging.

The role requires strong project management, independent judgment, and the ability to collaborate with merchandising and leadership to align digital initiatives with business goals.