Homebuilder Digital Marketing Specialist

D. R. Horton; Smyrna (TN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Employee Stock Purchase Plan

Flexible Spending Accounts

Life & Disability Insurance

Paid time off & Holidays

Job summary

D.R. Horton, Inc. is seeking a Digital Marketing Specialist-BLD to design, create, and deliver marketing content for the builder division. You will manage DRH's social media content, optimize web pages, and develop email campaigns to generate leads.

The role involves SEO, analytics, and collaboration with marketing managers and external vendors. You’ll also assist in video production and CRM-related activities to support sales and brand consistency.

Qualifications

• Two to four years related experience preferred
• Proficiency with MS Office and email

Responsibilities

• Strategize, plan, maintain and manage content of all DRH social media initiatives
• Ensure content is approved, accurate and up-to-date; keep corporate sites refreshed
• Report on growth and analytics of social media initiatives
• Develop SEO-friendly content for company website
• Launch email campaigns and manage lists to generate leads
• Maintain and report site analytics using Google Analytics
• Coordinate and execute video production and related pre/post production work
• Support CRM data integrity and training of new sales personnel on CRM tools

Skills

Social media management

Content creation

Email marketing

Education

Bachelor’s degree

Tools

Adobe Photoshop

HTML

CSS

Google Analytics

Job description

D.R. Horton, Inc. is seeking a Digital Marketing Specialist-BLD to design, create, and deliver marketing content for the builder division. You will manage DRH's social media content, optimize web pages, and develop email campaigns to generate leads.

The role involves SEO, analytics, and collaboration with marketing managers and external vendors. You’ll also assist in video production and CRM-related activities to support sales and brand consistency.