Digital Marketing Specialist-Builder

D.R. Horton; Smyrna (TN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401(K)

Employee Stock Purchase Plan

Flexible Spending Accounts

Life & Disability Insurance

Vacation, Sick, Personal Time and Bank

Job summary

D.R. Horton is seeking a Digital Marketing Specialist-BLD to design, create, and deliver marketing content that supports the homebuilder division's activities.

You will manage social media channels, update corporate sites, and analyze engagement using Google Analytics to inform campaigns and content strategy. The role requires 2+ years in social media within a corporate setting, proficiency in MS Office, and familiarity with HTML/CSS and Adobe tools.

Qualifications

• Bachelor's degree from a four-year college or university or related experience
• 2+ years of experience in social media platforms in a corporate setting
• Proficiency with MS Office and email

Responsibilities

• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
• Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content
• Report on the growth and analytics of all social media initiatives
• Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives
• Train division users on approved practices and email marketing platform changes
• Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone
• Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services
• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
• Ensure messages are sent to those who have opted for messages in proper form and template
• Uses email analytics to re-define current processes and procedures
• Using Google Analytics, maintain and report on sites overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to work overtime
• Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business
• Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM
• Participate in other corporate marketing initiatives on an as needed basis
• Evaluate data integrity of the DRH division CRM databases
• Train new sales personnel on CRM tool for effective data capture
• Coordinate and execute all video production
• Participate in video pre-production strategy & planning meetings; send meeting recap notes
• Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules
• Develops, implements and ensures brand consistency in video development, editing, and production
• Research and stay on top of industry trends in video, audio and photography
• Support users of the DRH website and the CRM system

Skills

Social media management

Content strategy

Email marketing

Analytics

MS Office

Education

Bachelor's degree

Tools

Adobe Photoshop

HTML

CSS

Google Analytics

SEO/SEM tools

Job description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a Digital Marketing Specialist-BLD. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH).

Essential Duties and Responsibilities

• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
• Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content
• Report on the growth and analytics of all social media initiatives
• Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives
• Train division users on approved practices and email marketing platform changes
• Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone
• Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services
• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
• Ensure messages are sent to those who have opted for messages in proper form and template
• Uses email analytics to re-define current processes and procedures
• Using Google Analytics, maintain and report on sites overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to work overtime
• Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business
• Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM
• Participate in other corporate marketing initiatives on an as needed basis
• Evaluate data integrity of the DRH division CRM databases
• Train new sales personnel on CRM tool for effective data capture
• Coordinate and execute all video production
• Participate in video pre-production strategy & planning meetings; send meeting recap notes
• Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules
• Develops, implements and ensures brand consistency in video development, editing, and production
• Research and stay on top of industry trends in video, audio and photography
• Support users of the DRH website and the CRM system

Required Qualifications

• Bachelor's degree (B.A.) from a four-year college or university; or two to four years related experience
• 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment
• Proficiency with MS Office and email

Preferred Qualifications

• Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements
• Working knowledge of SEO/SEM, Web Analytics and Social Media

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

• Medical, Dental and Vision
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits

Build YOUR future with D.R. Horton, America's Builder. #WeBuildPeopleToo