Home Equity Product Manager

Simmons Bank; Little Rock (AR); On-site; USD 110,000 - 140,000; Full time

Job summary

Simmons Bank is seeking a Home Equity Product Manager to own and grow the Home Equity portfolio, including loans and lines of credit. You will shape the product strategy, pricing recommendations, and customer experience while partnering with Consumer, Retail, and Marketing teams to deepen relationships and profitability.

Your role will manage lifecycle activities, analyze portfolio performance, and drive initiatives that improve retention and cross-sell opportunities across multiple channels.

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Marketing, Banking, or related field is required.
• 5+ years of experience in consumer lending, product management, portfolio management, pricing, analytics, or related banking disciplines.
• Experience with Home Equity, mortgage, consumer credit, or secured lending products preferred.
• Experience developing pricing strategies and performance reporting preferred.

Responsibilities

• Own the end-to-end Home Equity product lifecycle including development, launch, and retirement.
• Develop pricing recommendations, monitor rate sensitivity, and optimize profitability.
• Lead product strategy, roadmap, and competitive positioning across channels.
• Partner with Consumer, Retail, and Marketing teams to drive growth and cross-sell.
• Monitor portfolio health, analytics, and customer engagement metrics.
• Drive customer experience improvements and simplify the application/servicing journey.

Skills

Product management

Consumer lending knowledge

Pricing & profitability analysis

Analytical skills

Executive communication

Cross-functional leadership

Strategic thinking

Education

Bachelor’s degree in Business, Finance, Economics, Marketing, Banking, or related field

Job description

Position Summary

The Home Equity Product Manager is responsible for the strategic management, growth, profitability, pricing, and evolution of the Bank’s Home Equity portfolio, including Home Equity Loans, Home Equity Lines of Credit, and future home-secured lending solutions. This role serves as the business owner for the Home Equity product portfolio, leading product strategy, pricing recommendations, competitive positioning, customer experience enhancements, portfolio analytics, and product development initiatives. The role is accountable for driving both front-book growth and back-book engagement while identifying opportunities to deepen customer relationships, increase household profitability, and improve customer retention.

Essential Duties and Responsibilities

Serve as the primary product owner for the Home Equity lending portfolio. Develop and execute product strategies that support growth, profitability, customer acquisition, and relationship deepening objectives. Manage the full lifecycle of Home Equity products, including development, launch, enhancement, performance management, and retirement. Identify market gaps, customer needs, and emerging opportunities within the home-secured lending space. Evaluate competitive market offerings and recommend product enhancements that strengthen the bank’s position. Establish and maintain a multi-year product roadmap aligned with organizational priorities. Develop new lending solutions that strengthen primary banking relationships and household profitability. Identify opportunities to leverage home equity products as a broader relationship acquisition and retention strategy. Partner with Consumer Banking, Retail Banking, and Marketing teams to create customer engagement and cross-sell initiatives. Evaluate opportunities to expand digital capabilities, self-service functionality, and simplified customer experiences. Assess emerging industry trends and fintech developments impacting consumer lending. Lead pricing analysis and recommendation development for Home Equity products. Analyze rate sensitivity, customer behavior, utilization trends, portfolio migration, and competitor pricing. Develop promotion pricing, relationship pricing, and targeted customer retention programs. Monitor portfolio health, growth, utilization, retention, profitability, and customer engagement metrics. Analyze customer behavior patterns and lending trends to inform strategic recommendations. Partner with analytics teams to improve forecasting, performance monitoring, and portfolio segmentation capabilities. Drive efforts to simplify the customer journey from application through servicing. Identify and remove friction points that impact customer satisfaction and adoption. Champion customer-centric product design and continuous improvement initiatives. Gather customer and frontline feedback to inform future enhancements.

Skills

• Strong product management capabilities
• Deep understanding of consumer lending products and portfolio management
• Experience developing product strategies and growth initiatives
• Strong pricing and profitability analysis capabilities
• Exceptional analytical and problem-solving skills
• Strong communication and executive presentation abilities
• Demonstrated ability to influence cross-functional stakeholders
• Strategic mindset paired with strong execution discipline.

Education and/or Experience

• Bachelor’s degree in Business, Finance, Economics, Marketing, Banking, or a related field required.
• 5+ years of experience in consumer lending, product management, portfolio management, pricing, finance, analytics, or related banking disciplines.
• Experience in Home Equity, mortgage, consumer credit, or secured lending products strongly preferred.
• Experience developing pricing strategies and performance reporting preferred.
• Experience working within a regulated financial institution required.
• Experience working across multiple stakeholder groups and business lines preferred.

Other Qualifications (including physical requirements)

Ability to translate customer needs, market insights, and financial analysis into practical product strategies. Strong executive presence and ability to represent the function with senior leaders, field leaders, internal partners, and external stakeholders. Ability to navigate complex organizational environments and multiple stakeholder priorities. Willingness to travel periodically for meetings, market visits, and industry conferences. High degree of professionalism, judgement, discretion, and accountability.

Other

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Activities, duties, and responsibilities may change at any time with or without notice.

Equal Employment Opportunity Information

Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.

Company Overview

Since 1903, we’ve been putting people first by making a commitment to you. Simmons Bank is the subsidiary bank for Simmons First National Corporation (NASDAQ: SFNC), a publicly traded bank holding company headquartered in Arkansas. Founded as a community bank, Simmons Bank has grown steadily to its current size of $28 billion in assets, with more than 3,000 associates located in Arkansas, Kansas, Missouri, Oklahoma, Tennessee and Texas. Our growth has led to some amazing career opportunities, while our dynamic culture has been recognized by publications across our footprint. Parallel to our growth, Simmons Bank’s community roots run deep – these are felt in the ways we seek to go the extra mile for our customers and communities through exceptional service and volunteerism, and in the strong career growth opportunities and wellness programs we offer associates. Our team is characterized by collaboration, integrity and passion for all we do, high performance, and a commitment to personal and professional growth. If these cornerstones of company culture appeal to you, let’s talk! There’s never been a better time to join our team.