Home Care Liaison - Account Executive

Companions & Homemakers HCA #2052; Middlebury (CT); On-site; USD 65,000 - 105,000; Full time

Job summary

Companions & Homemakers HCA #2052 is seeking an Account Executive to lead business development and account management across a CT territory. You will drive revenue by acquiring new business, expanding market share, and strengthening client relationships in home care services.

Responsibilities include end-to-end sales, quarterly business planning, meeting admission targets, CRM usage, and collaboration with Intake and Case Management to streamline admissions.

Qualifications

• 2–3 years of measured success in Sales and Marketing or private pay healthcare.
• Experience in Home Health, Home Care or Hospice preferred.
• Bachelor’s degree or equivalent experience.
• Strong communication and collaboration skills.

Responsibilities

• Lead prospecting to strategic account management across territory.
• Craft quarterly business plans to drive growth.
• Meet admission targets and achieve revenue objectives.
• Maintain CRM records and coordinate with intake and care teams.
• Represent company in a professional manner and build client relationships.

Skills

Sales

CRM experience

Healthcare knowledge

Negotiation

Education

Bachelor’s degree or equivalent

Tools

CRM system

Job description

Job Summary:

As the Account Executive, you will play a pivotal role in leading business development and account management efforts in your assigned territory. This role drives revenue growth by acquiring new business, enhancing market share, and fostering client relationships. The role involves comprehensive account development across various healthcare sectors, including Hospitals, Physicians, Post-Acute Agencies, Assisted Living Facilities, Rehabilitation Facilities, and Community-Based Partners. This position requires a proactive approach to sales, strong interpersonal skills, and the ability to navigate complex healthcare landscapes while consistently delivering results.

Essential Duties and Responsibilities:

• Conducting all aspects of the sales process from prospecting to strategic account management, assessing client needs, delivering service presentations, client/family consultations, and ensuring timely follow-up
• Crafting quarterly business plans to align with growth objectives
• Meeting and surpassing admission targets as directed by Senior Leadership by achieving new revenue objectives within assigned territory
• Demonstrating empathy while understanding the needs of potential clients, while effectively communicating the benefits of our non-medical home care services and addressing objections
• Maintain all sales activities using CRM software
• Collaborating daily with Intake and Case Management teams to streamline care coordination and client admissions
• Adhering to established sales and marketing strategies while receiving constructive feedback for continuous enhancement
• Work with sales and marketing management on initiatives focused on customer creation and relationship building
• Monitoring competitor activities and market trends to inform strategic decision-making
• Representing the company as a knowledgeable resource for Home Care services in a professional manner
• Perform other duties as assigned

Qualifications and Skills:

• 2-3 years of measured success in Sales and Marketing or private pay healthcare role
• Preferred experience in Home Health, Home Care or Hospice preferred
• A bachelor’s degree or equivalent experience
• Experience working with a CRM system
• A self-starter with a strong work ethic and a desire to succeed
• Strong verbal and written communication skills
• A sense of urgency to convert leads and solve complex problems
• Ability to collaborate effectively with internal and external stakeholders
• Valid drivers license and reliable transportation

Physical Demands:

• Must remain in stationary position for long periods of time at desk or computer
• Requires occasional standing, sitting, walking; using hands to finger, handle, or feel objects, tools or controls; reaching with hands and arms; climbing stairs; hearing; talking

Work Environment:

• Field/territory based
• Occasional office presence to attend scheduled and required meetings
• Collaboration with territory specific Care Centers