Higher-Ed SEO Content Strategist (Part-Time)

Hamilton College; United States; Remote; USD 32,000 - 36,000; Part time

Job summary

Hamilton College is seeking an SEO Content Writer to strategically shape and refine the College’s web presence through high-impact content updates and SEO-informed recommendations. The role supports the Communications and Marketing team, with occasional campus visits for events and stories.

The position is a non-benefited, part-time role (~20 hours/week) with a schedule under 910 total hours per year, reporting to the Communications and Marketing team in a collaborative environment.

Qualifications

• Bachelor’s degree in communications, marketing, English, or related field.
• At least two years of professional writing experience.
• Experience creating and optimizing digital content for both audiences and search performance.
• Familiarity with SEO practices, web CMS, and digital accessibility standards.
• Knowledge of AP Style preferred.
• Experience in higher education or nonprofit settings preferred.

Responsibilities

• Review, update, and optimize webpage content as assigned to improve clarity, usability, accessibility, and alignment with brand voice.
• Apply and recommend SEO and content best practices (including evolving search and AI trends) to enhance visibility and audience reach.
• Assist with crafting audience-focused email content that drives engagement and action.
• Participate periodically in Content Strategy meetings to contribute ideas, surface opportunities, and align on priorities.
• Provide support for priority digital initiatives, marketing campaigns, and content-driven projects across the College.

Skills

Writing for diverse audiences

SEO/content optimization

Project management

Collaborative mindset

Curiosity & experimentation

Education

Bachelor's degree in communications/marketing/English

Tools

Content Management System (CMS)

Analytics tools (e.g., Google Analytics)

Job description

Hamilton College is seeking an SEO Content Writer to strategically shape and refine the College’s web presence through high-impact content updates and SEO-informed recommendations. The role supports the Communications and Marketing team, with occasional campus visits for events and stories.

The position is a non-benefited, part-time role (~20 hours/week) with a schedule under 910 total hours per year, reporting to the Communications and Marketing team in a collaborative environment.