Higher-Ed Digital Marketing Coordinator: Content & Campaigns

Minneapolis College of Art and Design (MCAD); Minneapolis (MN); On-site; USD 52,000 - 59,000; Full time

Benefits offered by this job

Full benefits package

Tuition benefits after six months

Job summary

Minneapolis College of Art and Design (MCAD) is seeking a Digital Marketing Coordinator to plan, coordinate, and produce emails to prospective students, develop website content, and oversee paid and organic social media. The role supports MCAD’s brand equity and requires collaboration with the Digital Marketing Director.

Responsibilities include producing multimedia content, managing email campaigns, reviewing content accuracy, and reporting on social media performance.

Qualifications

• Bachelor's degree or equivalent in a related field is required.
• Two years of writing and digital content production experience is required.
• Strong digital communication practices and Google Suite proficiency are required.
• Solid writing ability with Chicago Manual of Style familiarity.
• CRM experience is preferred; HTML/CSS and Drupal understanding are pluses.

Responsibilities

• Produce and manage multimedia content for digital marketing.
• Plan and produce emails to prospective students and manage web content.
• Lead organic social media and report on paid social campaigns.
• Review web content for accuracy and audience relevance.
• Maintain editorial voice for external communications and MCAD messaging.
• Coordinate content sources across the college and ensure content delivery.
• Stay updated on higher-education web trends and implement updates.
• Perform other duties and represent MCAD's vision and values.
• Foster inclusivity and support a diverse community.

Skills

Strong writing skills

Digital content production

Interpersonal communication

Time management

Google Suite proficiency

Education

Bachelor's degree in interactive media, graphic design, communications, marketing, or related field

Two years of writing and digital content production experience

Tools

CRM database

HTML/CSS

Drupal

Job description

Minneapolis College of Art and Design (MCAD) is seeking a Digital Marketing Coordinator to plan, coordinate, and produce emails to prospective students, develop website content, and oversee paid and organic social media. The role supports MCAD’s brand equity and requires collaboration with the Digital Marketing Director.

Responsibilities include producing multimedia content, managing email campaigns, reviewing content accuracy, and reporting on social media performance.