Digital Marketing Coordinator

Minneapolis College of Art and Design (MCAD); Minneapolis (MN); On-site; USD 52,000 - 59,000; Full time

Benefits offered by this job

Full benefits package

Tuition benefits after six months

Job summary

Minneapolis College of Art and Design (MCAD) is seeking a Digital Marketing Coordinator to plan, coordinate, and produce emails to prospective students, develop website content, and oversee paid and organic social media. The role supports MCAD’s brand equity and requires collaboration with the Digital Marketing Director.

Responsibilities include producing multimedia content, managing email campaigns, reviewing content accuracy, and reporting on social media performance.

Qualifications

• Bachelor's degree or equivalent in a related field is required.
• Two years of writing and digital content production experience is required.
• Strong digital communication practices and Google Suite proficiency are required.
• Solid writing ability with Chicago Manual of Style familiarity.
• CRM experience is preferred; HTML/CSS and Drupal understanding are pluses.

Responsibilities

• Produce and manage multimedia content for digital marketing.
• Plan and produce emails to prospective students and manage web content.
• Lead organic social media and report on paid social campaigns.
• Review web content for accuracy and audience relevance.
• Maintain editorial voice for external communications and MCAD messaging.
• Coordinate content sources across the college and ensure content delivery.
• Stay updated on higher-education web trends and implement updates.
• Perform other duties and represent MCAD's vision and values.
• Foster inclusivity and support a diverse community.

Skills

Strong writing skills

Digital content production

Interpersonal communication

Time management

Google Suite proficiency

Education

Bachelor's degree in interactive media, graphic design, communications, marketing, or related field

Two years of writing and digital content production experience

Tools

CRM database

HTML/CSS

Drupal

Job description

Description

SUMMARY:

MCAD is seeking a Digital Marketing Coordinator. This position is responsible for the planning, coordinating, and production of emails to prospective students, content for the website, and paid and organic social media. The Digital Marketing Coordinator must be sensitive to college needs, employee and student goodwill, and overall brand equity of MCAD as an employer and educational institution.

DETAILS: This is a full time, non-exempt position expected to work 35 hours a week. This position reports to the Digital Marketing Director and is paid 25.50 - 27.50 hourly.

PRIMARY RESPONSIBILITIES:

• Manage the production of multimedia content for digital marketing.
• Oversee the planning and production of email marketing initiatives to prospective undergraduate and graduate students using best practices.
• Implement organic social media strategy. Create, monitor, and report on paid social media campaigns to college stakeholders.
• Review and evaluate web content for accuracy, performance, and audience relevance.
• Maintain editorial voice and quality for electronic materials for external audiences and college messaging.
• Gather information from diverse sources throughout the college to develop online materials. Establish the source of truth of content and the process for delivering the content on the web.
• Research current trends and best practices in higher-education web and greater web fields. Implement updates to web content accordingly.
• Perform other duties as assigned.
• Represent MCAD’s vision, mission, and values.
• Create and embrace a community of equal opportunities and inclusivity.

SUPERVISORY RESPONSIBILITIES

This position has supervisory responsibility for student employees.

Requirements

JOB REQUIREMENTS

EDUCATION & EXPERIENCE

• Bachelor's degree or equivalent in interactive media, graphic design, communications, marketing, or a related field, required.
• Two (2) years of writing and digital content production experience, required.
• Demonstrated understanding of digital communication practices, required.
• Strong interpersonal, communication, and organizational skills, required.
• Demonstrated self-starter with strong time management skills and attention to detail, required.
• Overall proficiency in Google suite, email, and basic computer concepts, required.
• Strong writing skills and familiarity to Chicago Manual of Style, required.
• CRM database experience, preferred.
• HTML/CSS proficiency, preferred.
• Experience with social media, preferred.
• Basic Drupal (Content Management System) understanding, preferred.
• Appreciation of the visual arts and working with artists and designers, preferred.

ENVIRONMENT:

BENEFITS: MCAD’s community of staff and faculty enjoy a dynamic, creative, and inclusive work environment. We offer a comprehensive benefits package which includes medical, dental, vision, HSA, FSA, and 403(b) retirement plans, commuter benefits, and employer paid basic life insurance policy, short term and long-term disability coverage.

MCAD promotes work-life balance with a 35 hour work week. Employees also receive 14 paid holidays, an additional two personal holidays, accrued vacation time, accrued sick time, summer days, and volunteer time off. In addition, after six months of service, full-time employees and their eligible dependents can receive tuition benefits at MCAD, as well as the potential to receive reduced tuition at more than 600 colleges nationwide.

BACKGROUND:

Founded in 1886, Minneapolis College of Art and Design is located in the rich creative community of the Twin Cities. Recognized nationally and internationally for its innovative approaches to art and design education, MCAD is home to approximately 800 students from 45 states and 15 countries. The college offers bachelor’s degrees in fourteen disciplines including arts entrepreneurship, design, fine arts, and media arts; one MFA; three online master’s degrees; and continuing education classes for all ages. Through the core curriculum, students focus on their careers and craft by learning technical and professional skills while developing their creative leadership capabilities.

MCAD is especially interested in candidates who have experience with diverse populations who can contribute to the diversity and excellence of the MCAD community.