Healthcare Practice Marketing Director: Growth & Strategy

McMillan Pazdan Smith; Charlotte (NC); Hybrid; USD 130,000 - 190,000; Full time

Job summary

McMillan Pazdan Smith seeks a Practice Marketing Director to lead the Healthcare Practice's growth, shaping pursuit strategy and win narratives across locations. The role drives narrative, coordinates healthcare proposals, and ensures high-quality, persuasive materials aligned with client procurement dynamics.

The candidate will guide content strategy, coach marketing teams, and partner with design and BD to win high-priority opportunities while maintaining brand standards and market insights.

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, or related field.
• 12+ years in professional services marketing with substantial Healthcare design or construction pursuit experience.
• Demonstrated record leading winning pursuits for major health capital projects.

Responsibilities

• Lead pursuit strategy and win themes for Healthcare opportunities across locations.
• Direct healthcare marketers; set priorities, timelines, and ownership for proposals.
• Ensure QA/QC, brand conformance, and message consistency on all deliverables.

Skills

Strategic thinking

Leadership

Communication & writing

Collaboration

Analytical thinking

Education

Bachelor's degree in marketing, communications, journalism, or related field

Tools

InDesign

CRM

Job description

McMillan Pazdan Smith seeks a Practice Marketing Director to lead the Healthcare Practice's growth, shaping pursuit strategy and win narratives across locations. The role drives narrative, coordinates healthcare proposals, and ensures high-quality, persuasive materials aligned with client procurement dynamics.

The candidate will guide content strategy, coach marketing teams, and partner with design and BD to win high-priority opportunities while maintaining brand standards and market insights.