Healthcare Practice Growth Marketing Director

Mcmillan-Pazdan-Smith-2; Charlotte (NC); On-site; USD 140,000 - 200,000; Full time

Job summary

McMillan Pazdan Smith seeks a Practice Marketing Director, Health, to lead growth in the healthcare practice across locations. You will set pursuit strategy, drive proposals, and ensure quality and narrative across RFQ/RFP processes.

You will mentor marketers, own QA/QC, build playbooks, and translate market trends into winning positioning. This role reports to Marketing Operations Director and requires 12+ years in professional services marketing.

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, or related field.
• 12+ years in professional services marketing, with substantial Healthcare design or construction pursuits.
• Demonstrated record leading winning pursuits for major health capital projects.
• Experience managing and developing marketing staff.
• Strategic thinker with a collaborative, results-oriented mindset.
• Strong business acumen and analytical thinking.
• High attention to detail, accuracy and follow through.
• Exceptional writing and editing; ability to construct an argument, not just assemble content.
• Fluency in InDesign and the ability to direct designers; CRM proficiency.

Responsibilities

• Lead pursuit strategy and execution for the healthcare practice across locations.
• Direct healthcare pursuit teams; set schedules, assign ownership, drive decisions.
• QA/QC for all healthcare pursuit deliverables and brand conformance.
• Develop pursuit standards, playbooks and templates for the Healthcare practice.
• Foster excellence, collaboration and innovation within the marketing team.
• Track pursuit metrics and translate insights into improved positioning.

Skills

Strategic thinking

Collaborative mindset

Analytical thinking

Attention to detail

Writing and editing

InDesign proficiency

Education

Bachelor's degree in marketing, communications, journalism, English, or related field

Tools

InDesign

CRM proficiency

Job description

McMillan Pazdan Smith seeks a Practice Marketing Director, Health, to lead growth in the healthcare practice across locations. You will set pursuit strategy, drive proposals, and ensure quality and narrative across RFQ/RFP processes.

You will mentor marketers, own QA/QC, build playbooks, and translate market trends into winning positioning. This role reports to Marketing Operations Director and requires 12+ years in professional services marketing.