Healthcare Marketing & Outreach Coordinator

UniHealth Home Care, Inc.; California; On-site; USD 60,000 - 90,000; Full time

Job summary

UniHealth Home Care, Inc. is seeking a marketing staff member to promote home health care services and expand referral networks in California.

You will develop campaigns, research markets, and partner with healthcare facilities and physicians to grow client referrals. This role manages online presence, creates educational events, tracks KPIs, and produces marketing materials that reflect UniHealth's commitment to quality care.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• Experience in healthcare marketing preferred.
• Strong communication and interpersonal abilities.
• Proficiency with digital marketing tools and platforms.
• Data-driven with ability to analyze marketing KPIs.

Responsibilities

• Develop effective marketing strategies to promote home healthcare services.
• Conduct market research to identify target demographics and referral sources.
• Establish and maintain partnerships with healthcare facilities and community organizations.
• Manage the agency’s online presence, including website and social media.
• Organize educational events and workshops to raise awareness of home healthcare benefits.
• Analyze marketing data and KPIs to measure campaign effectiveness.
• Create and maintain marketing materials reflecting the agency’s values and care quality.
• Provide support and training to caregivers to represent the agency professionally.

Skills

Communication

Interpersonal

Digital marketing

Analytics

Creativity

Healthcare marketing

Regulatory knowledge

Education

Bachelor's degree

Tools

Google Analytics

SEO/SEM tools

CRM software

Job description

UniHealth Home Care, Inc. is seeking a marketing staff member to promote home health care services and expand referral networks in California.

You will develop campaigns, research markets, and partner with healthcare facilities and physicians to grow client referrals. This role manages online presence, creates educational events, tracks KPIs, and produces marketing materials that reflect UniHealth's commitment to quality care.